Creative Soccer Culture

Your Alternative 2018 World Cup Replica Wardrobe

It's World Cup season. Flags out, shades on, TV-in-the-garden season. With every 2018 World Cup shirt now revealed and rated we've built a 30 piece alternative replica list for this upcoming summer festival of football to get those jersey juices flowing.

Not everyone wants to join the football shirt movement, even with the trend of brands focusing hard on giving official jerseys a lifestyle edge this summer. For some, it's just that subtle footballing detail that's required. That piece of apparel that says I'm into it, but I've thought about it. Here we pick out 30 of the best World Cup inspired lifestyle pieces to build your alternative 2018 World Cup replica wardrobe...


adidas Originals World Cup Jerseys | Let's start with something a bit more football shall we? We'll ease you in gently to some of the hipster stuff later on. The collection of adidas Originals World Cup jerseys is your classic alternative replica option. Nods at the bar all round. Take your pick from Russia, Germany, Belgium, Argentina, Colombia or Spain. They're still available here for £69.95.

adidas Originals x Alexander Wang Soccer JerseysYou like fashion more than football, but it's World Cup season so you're making an effort. You think football shirts are for sunburnt Englishmen throwing pub furniture at the locals. You want the Russians to know that you're not a threat. You're old pal Alexander Wang has you covered. Most of the collection is still available at END.


Les Vêtements de Football AW17 CollectionThe fourth drop of Les Vêtements de Football came packaged in 90s football royalty as exclusive graphics flirted with retro shapes across a collection of iconic football jerseys. That Italy shirt. You want it. You might struggle to still bag one but check out


Umbro x Crepe City 1990 Collection | Straight out of the 90s wonder years. Crepe City and Umbro join forces to launch a duo of special edition shirts inspired by classic England shirts of Italia 90. Six pints before kick-off, skateboard home. Might be a few still knocking about on


adidas Originals 'Athlete Designed' Skate Copa Collection | Yeah the long sleeve might be a bit hot in the beer garden, but it's worth it to arrive at the pub dressed as Shaka Hislop. The only thing you'll be spilling, though, is pints. Eight shirts, all designed by sponsored adidas skateboarders. Pick one up here for £69.95

Nike Football x Off-White 2018 World Cup Collection | Set to drop on June 14, this collaboration will be the most hyped of the summer. Yeah, you'll pay more than you should for it, and yeah you'll be royally ticked off when beer starts flying through the air when England win a last minute penalty to beat Panama 1-0, but still, this is a strong collection. Stay tuned to know where to cop.


adidas Originals 2018 World Cup Mash Up Jerseys | Re-imagining the football shirt with re-positioned numbers, old-school typeface, and throwback patterns, this is a replica offering that we're all over. Available in all leading adidas nations, and you want all of them. Still time to pick one up here if you're quick.


Hummel Made In Denmark Shirt | More mashed-up madness, but sadly no longer available. The special edition kits were made up from old Denmark jerseys donated by fans across the country. The kit was worn against Chile in March then auction off with the proceeds going to charity.

Gosha Rubchinskiy x adidas SS18 Tees | Subtle football vibes for those who are firmly against going full replica. For those more cultured fans, the ones who flick over to watch Iran vs Morocco instead of Spain vs Portugal because there's more "real passion" on show. Take your pick from Gosha Rubchinskiy's third adidas SS18 delivery. Still available here.


Umbro x LMC Summer '18 Collection | Umbro's summer collaboration game is crazy strong. Partnering up with Korean streetwear label LMC for a football inspired capsule collection to add more hype fuel to the World Cup streetwear fire. For those who believe the world started in 1990 and ended in 1999. Available at

adidas x Neighborhood "Winning Collection" Jersey | More World Cup waves break on the streetwear scene as adidas Originals drop their new "Winning Collection" capsules. It's basically an edgier version of the Japan away shirt. Dropped on May 30, get one here.

adidas x White Mountaineering "Winning Collection" Jersey | The "Winning Collection" featured a trio of adidas collaborated football jerseys, including this more understated partnership with White Mountaineering. Again, available here.

adidas x BAPE "Winning Collection" JerseyWorld Cup fever also finds its way to BAPE to collaborate with adidas for a special football-inspired clothing and footwear capsule. Drops in Russian red for a 2018 host nation feel. Get it on


Umbro x ALIFE Checkerboard Soccer Jerseys | Umbro partnered up with NYC-based lifestyle creatives ALIFE to drop a football-inspired collaboration of long sleeve soccer jerseys. The duo of checkerboard vibes land in black and white with throwback taste. Hit up ALIFE's online store if you're interested.


nss Magazine Fifth ‘Les Vêtements De Football’ Drop | More remixed replica offers you an alternative selection for your World Cup wish-list. For the fans who sip wine and appreciate a perfectly executed defensive masterclass. For those fans who mention Pirlo in every other sentence. This is for you. Good luck still copping one, but you can try at


Acne Studios The 'Fotbollsklubb Capsule' | Playful patches flirt with the printed squad number of 13, indicating the address of Acne Studios' new headquarters in Stockholm. Bit different, init? Shop the collection here

adidas x Palace Summer 2018 Tees | Subtle shades of Mexico, Germany, and France. This is low-key replica vibes and it works all summer long. Sun-glasses, very diluted, warm, frothy pint in a Wetherspoon's beer garden, Group Stage exit. Rinse and repeat in four years time. Shop the collection at


Umbro Projects SS18 Collection | Feel free to float into lucid daydreams of David Seaman's beautifully groomed moustache, Alan Shearer wheeling towards the corner flag with one arm aloft, and Stuart Pearce going full psycho. All yours right here.


Hurley World Cup Shorts Collection | One from Nike's surf arm, Hurley. 'Cos nothing is sexier than a pasty, sunburnt Englishman pulling out a pair of Nigerian board shorts from his arse at the bottom of a Spanish water park slide. Get them here.

adidas ZNE 2018 World Cup Anthem Jackets | A tailored approach for a timeless piece of performance wear. The Anthem Jackets don't scream summer, but they do scream understated cool. Available at


Umbro "The Good Life!" Jerseys | You might hammer this 5-a-side team quite comprehensively, but you know for a fact that they'll be uploading some sick Instagram edits in the hours that follow full time. Creative flair. Find out more here.


Versace Football Jersey | This cost $700, so don't come crying to us when Lee and Gary from the Red Lion pub have spilt a tray of apple sour shots down it 'cos they've been on the sesh since the early kick off. Take the plunge here.


Own Fan Club 'Post Season' Collection London based label "Own" find inspiration from a golden era of creative football kit design with their summer drop of nostalgic shirts. A truly unique cocktail of retro cool for the summer. Available here from May 31.


Umbro x Christopher Raeburn Collection | We've saved one of the best until last we reckon. The project deconstructs iconic Umbro shirts from 1996 to 2010 and crafts them into a 6-piece range of unique and authentic statement pieces. All over this like the English media on a tattooed winger. Out on May 31 and available here.

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Nivelcrack 'Red Devils Capsule Collection' | The powers at Nivelcrack have released a capsule collection entitled 'Red Devils'. A collaboration with Korean graffiti artist 'Jodae', it lands just before the 2018 FIFA World Cup and comes with a message of good luck for South Korea. $92 and it's yours. Grab one here.


HUF DBC Football Club CollectionWeighing in with their own World Cup collection, HUF bring their brand to this summer's football party with "The Dirtbag Crew" (DBC). Taking a different approach to proceedings, it's a rebellion to the norm that offers something fresh from the street. Shop the full collection here.

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Lack of Guidance "Maroc" TeeEmbracing Moroccans who live in the Netherlands, Dutch football inspired brand LACK OF GUIDANCE have released a special 'Appie' long sleeve tee in support of the Morocco National Team as they head into the World Cup. Not many left here.

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Gosha Rubchinskiy x adidas World Cup Collection | After three seasons of partnership between Gosha Rubchinskiy and adidas Football leading up to the 2018 World Cup, the collaboration culminates in the release of a special capsule collection. View the full collection on June 14 on


KITH x adidas Football World Cup CollectionNever afraid to throw some serious shapes into the mix, Ronnie Fieg has teased a selection of pieces from the forthcoming KITH x adidas Football World Cup Collection. The third link up between the brands, it's full of USA '94 flavour. Dropping later this month.


Billionaire Boys Club World Cup Capsule | Billionaire Boys Club enter the space with their Summer '18 capsule of tie-dye touches and bold shapes. Long sleeve style and camo creativity complete the collection which includes jerseys, goalkeeper shirts, and warm-up suits.

Thrown out that beer-stained England 1998 home shirt yet? You know, the one you had a teary scrap in outside the kebab house after losing to Argentina? Do it.


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