Creative Soccer Culture

Original Stories

Performance Football Boots

A look At All 31 Signature Nike Mercurial CR7 Boots

Since his first signature edition Mercurial in 2010, Cristiano Ronaldo has enjoyed a series unlike any other footballer in history. 31 individual designs crafted specifically for the Portuguese legend, telling his story, honouring his many accomplishments, and celebrating his status as the greatest Nike athlete to ever play the game.

Performance Football Boots

Nike Re-Gens We'd Love To See Next

Since Nike re-launched the original 'Mercurial Vapor I' famously worn by R9 at the 2002 world cup, we can’t help but wonder if any other Nike re-gens are in the pipeline to be released this year. We had a look through the archives at some of Nike’s best boots that we want to see make a return.

Features

How F.C. Como Women & Investor Group Mercury/13 Are Changing Women’s Football & The World

Sport Village Cislago, Como: Mercury/13 continues to chart an unprecedented course for both men’s and women’s football ownership by striking sponsorship deal with purpose-led transformative social media platform WeAre8 for F.C. Como Women. Zoe Kalar, CEO of WeAre8: “Change can only come from women’s football”.

Interviews

Mateo Joseph: Balancing Ambition, Culture, & Passion At Leeds United

From Spain to England and, in a round about way, back again, 21-year-old Mateo Joseph is starting to make his mark in the game. From his early obsession with football to balancing family life across two cultures, the Leeds United forward opens up about his journey to Elland Road, switching England for Spain on the international scene, and how his passion for the game continues to drive him.

Interviews

Talking About The adidas x Real Madrid Artist Pack II With The Creators, PichiAvo

Real Madrid and adidas recently revealed the second instalment in their Artist Pack series, and we caught up with the Valencia-based creators behind it, PichiAvo, to find out all about the story and influence behind it.

Interviews

Keane Pearce Shaw On Making The ‘Under The Tongue’ adidas Predator Documentary

Following the hugely successful launch of our ‘Under The Tongue’ adidas Predator documentary, we sat down with director Keane Pearce Shaw to get the inside scoop on the making of.

Design Miscellaneous

Take A Deep Dive Into The New FIFA Club World Cup Trophy Design

The FIFA Club World Cup 2025 is set to revamp the competition into a truly global event that will bring together the best club sides from across the globe. Here we take a closer look at the intricate detail behind the design of the tournament’s new trophy.

Performance Football Apparel

The 10 Best Kit Sets Of The 24/25 Season

With the majority of teams having now revealed their full wardrobes for the current campaign, we take a look at the 10 best kit sets from the 24/25 season from across Europe.

In Conversation | Antonia Bronze, Designer Of The Pro:Direct x Nike Tiempo Luxe Jacket

Antonia Bronze has carved a niche for herself in the realm of football fashion, and following her latest project, working with Pro:Direct Soccer on the bespoke Nike Tiempo Luxe jackets for Leah Williamson and Jamal Musiala, we caught up with her to find out more about the project and her story.

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CREATIVE SOCCER CULTURE

Community

News

Pro:Direct Soccer & Nike Partner On Bespoke Tiempo-Inspired Bomber Jackets

As part of the marketing around the Nike Tiempo Legend X ‘Luxe’, the Swoosh and Pro:Direct Soccer collaborated with London-based designer Antonia Bronze to create a Tiempo-inspired bomber jacket for two of the silo’s most stylish players in Jamal Musiala and Leah Williamson.

Design Miscellaneous

12 Pentagons Reveal The 32 Bit Mesh Ball

Following on from the brand’s debut with the Original 92, 12 Pentagons have revealed The 32 Bit Mesh ball, their most complex football yet.

Design Art and Illustration

Artist Christian Jeffrey Creates Stunning Custom England Shirt Design

Turning his incredible artistic talents to the national team, artist and designer Christian Jeffrey has created an incredible custom England shirt design, combining Sir Geoff Hurst’s 1966 World Cup jersey and a knight’s armour.

Design Miscellaneous

Rise United Nations Cup 2024 Sees East & Southeast Asian Communities Designing Bespoke Kits

For this year’s edition of the Rise United Nations Cup, a host of talented designers, artists, photographers, and filmmakers from the East and Southeast Asian (ESEA) communities across London were tasked with creating their own custom-designed 2024 jerseys.

Lifestyle Clothing

Startup Business Dyenamik Launch Street Fighter Jersey Collection

Combining the dual passions of gaming and premium jersey design, new startup business Dyenamik are looking to make an impact with a full Street Fighter collection, which features bespoke designs for 10 legacy characters.

Design Miscellaneous

JW Studios Creates TKPro Lux Slipper & TKPro Adilette

Following Toni Kroos’ retirement from football earlier this year, custom product designer, Jakob Werner has revealed a special TKpro Lux Slipper and TKpro Adilette, created from the former German international’s boots of choice.

Community

Bled FC Founder Nam Kunn’s Experimental Football Jerseys Blend Travel & Cultural Curiosities

Graphic design, photography, magazine-making – the Vietnamese-Parisian has been doing all this and more through his respected creative football studio for over 10 years.

Community

Cacahuètes Sluts founder Fati Rouina spearheads radical football culture moments in Paris

The inclusive grassroots football team that the Algerian-born Parisian founded in 2012 has evolved into a disruptive creative collective that curates diverse events and releases unique merch.

Lifestyle

Lifestyle Clothing

Admiral Sports Reunite With New York Cosmos For a Retro Capsule Collection

Entertainment powerhouse, New York Cosmos, have joined forces once more with Admiral sports to honour their historic partnership, with a special capsule collection paying homage to a time when the beautiful game truly took hold in the Big Apple.

Lifestyle Clothing

F.C. Real Bristol Unveil New SS 2025 Collection

Continuing their focus on football fashion, soph.net has revealed a new collection for F.C. Real Bristol for Spring/Summer 2025. The collection features new home and away kits, alongside a seasonal training range.

Lifestyle Clothing

424 Previews Nike Collab At Paris Fashion Week 2025

California streetwear label 424 has previewed an upcoming collection with Nike that leans into the brand’s founder, Guillermo Andrade’s long standing relationship with the game. Presented for the first time at Paris Fashion Week 2025, the collection features fashion-forward pieces for the Brazilian and U.S. national teams, as well as Inter Milan.

Lifestyle Clothing

Arsenal Drop 'NPC Worker Jacket' Inspired by Fan That Went Viral

The ‘flat cap’ Arsenal fan, who went viral last season for his celebrations during games, has teamed up with Arsenal to release a worker jacket inspired by the man himself. We see the jacket arrive in a light orange, the original colour worn by the fan, aswell as navy and white colourways.

Lifestyle Sneakers

First Look At The PSG Air Jordan 1 High 85 Wings 'Phantom' Sneaker

Following on from the PSG x Jordan Wings collection reveal last week, we’ve now got the first proper look at the incredibly premium Air Jordan 1 High '85 Wings “Phantom”, which is available in two limited options.

Lifestyle Clothing

WE:FC Reveal ‘Kölsche Originale’ Retro Jersey For 1. FC Köln

WE:FC have joined with partners Hummel and Rewe to design a retro-inspired jersey as part of the ‘Kölsche Originale’ (Cologne Originals) range within 1. FC Köln. This jersey is inspired by the importance of pub-culture within Cologne and their love for the fanbase.

Lifestyle Clothing

Chivas Guadalajara Reunite With Liberal Youth Ministry For 24/25 Collection

After a successful Paris fashion Week last year, Mexican brand Liberal Youth Ministry have joined forces once more with Chivas Guadalajara for a new capsule for the year. The collection sees a series of youth clothing including hoodies and t-shirts.

Lifestyle Clothing

CD Leganés Team Up With Grimey to Design New Streetwear Collection

Grimey and Club Deportivo Leganés have unveiled an exclusive collaboration, celebrating the connection between streetwear and local tradition. Inspired by the concept of “El Barrio” (The Neighbourhood), this capsule collection blends Grimey’s unique style with the identity and values of CD Leganés.

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