With the 26/27 season right around the corner and most teams' home shirts now revealed, I've picked out what are, in my humble opinion, the 10 best designs.
For a while, modernising a football club meant teaching it to look less like one, with crests stripped back and typefaces made geometric.
Few brands do football nostalgia quite like Nike. The new Air Max Joga Bonito is proof of that, blending two iconic pieces of Swoosh history into one silhouette that feels tailor-made for anyone who grew up worshipping Brazilian football and R9 in particular.
In a football landscape obsessed with doing more, Mizuno have mastered the art of less is more. Fewer clubs. Less noise. Just beautifully considered kits and campaigns that prove culture will always outlive hype.
Kylian Mbappé has spent most of his adult life being described like a future event.
Read Article
The international stage is done. Now it's time for the weekly grind. Nike looks toward the new club season with the 'Break 'Em' Pack, dressing the Mercurial, Phantom and Tiempo in bold new colourways built to make an instant impression.
For Mohammed Balah, football didn't begin beneath floodlights or inside the managed ecosystem of a youth academy. It began on the streets of Gaza.
Read ArticleSign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.
