Creative Soccer Culture

Original Stories

Interviews

Talking With Szoboszlai, Hinds and Quansah At The Nike x LFC Winterized Collection Shoot

Paid Partnership With Nike

Refreshing your wardrobe for the colder winter months ahead, Nike have released their Liverpool FC ‘Winterised Collection’, and during the shoot for it we were able to have a quick catch up with Dominick Szoboszlai, Taylor Hinds and Jarell Quansah.

Design Miscellaneous

Take A Deep Dive Into The New FIFA Club World Cup Trophy Design

The FIFA Club World Cup 2025 is set to revamp the competition into a truly global event that will bring together the best club sides from across the globe. Here we take a closer look at the intricate detail behind the design of the tournament’s new trophy.

Interviews

‘Homecoming’: Abderrahmane Trabsini On Making PUMA’s 2025 Morocco Kits

Morocco is well and truly establishing itself as a force to be reckoned with in the world of football, and now in the kit game too. We talked to this year’s designer, Abderrahmane Trabsini, about the process behind PUMA’s latest release and his rise in the world of fashion.

Features

Why The Passion Of Fans Is Increasing Collaboration Between Football And Music

Diving into the relationship between music and football and how those shared passions are represented in jersey culture, George Cochran speaks with the teams of Dua Lipa and Fred Again, Man United, Barcelona, Man City, shirt producer Full Kit, and Mary Jane Dunphe to find out more.

Performance Football Boots

Looking Back At All adidas Predator 24 FT Colourways

The adidas Predator 24 FT has dominated the last 12 months like few boots ever have in the past, with release after release consistently hitting the mark. With the last colourway dropping this week, here we take a look back at all 17 editions.

Features

Why Jude Bellingham's First Signature adidas Predator Could Be A Culturally Defining Moment

Having basically been the face of the franchise for well over a year now, Jude Bellingham has just received his first signature edition adidas Predator. But more than a mere acknowledgment of the player’s performances on the pitch, could this represent a defining moment in football culture?

Interviews

Gaining Insight From Zeta Into Real Madrid’s Latest ‘Artist Pack’ Collection

In collaboration with Fundación Real Madrid, adidas has unveiled “Artist Pack”, a new collection of apparel designed by graffiti legend Zeta 1970 that celebrates the intersection between art, sport and social inclusion, and we spoke to the artist to find out more.

Performance Football Apparel

The 10 Best Kit Sets Of The 24/25 Season

With the majority of teams having now revealed their full wardrobes for the current campaign, we take a look at the 10 best kit sets from the 24/25 season from across Europe.

Mirko Borsche On Bureau Borsche's Introduction To & Impact On Modern Football Culture

Bureau Borsche is the name behind some of the most striking rebrands and kit designs in recent football history, with their work helping to guide the very direction of modern football culture. To find out more about the design studio and their entrance into the world of football, we spoke extensively with founder, Mirko Borsche.

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CREATIVE SOCCER CULTURE

Community

Design Art and Illustration

Artist Christian Jeffrey Creates Stunning Custom England Shirt Design

Turning his incredible artistic talents to the national team, artist and designer Christian Jeffrey has created an incredible custom England shirt design, combining Sir Geoff Hurst’s 1966 World Cup jersey and a knight’s armour.

Design Miscellaneous

Rise United Nations Cup 2024 Sees East & Southeast Asian Communities Designing Bespoke Kits

For this year’s edition of the Rise United Nations Cup, a host of talented designers, artists, photographers, and filmmakers from the East and Southeast Asian (ESEA) communities across London were tasked with creating their own custom-designed 2024 jerseys.

Lifestyle Clothing

Startup Business Dyenamik Launch Street Fighter Jersey Collection

Combining the dual passions of gaming and premium jersey design, new startup business Dyenamik are looking to make an impact with a full Street Fighter collection, which features bespoke designs for 10 legacy characters.

Design Miscellaneous

JW Studios Creates TKPro Lux Slipper & TKPro Adilette

Following Toni Kroos’ retirement from football earlier this year, custom product designer, Jakob Werner has revealed a special TKpro Lux Slipper and TKpro Adilette, created from the former German international’s boots of choice.

Community

Bled FC Founder Nam Kunn’s Experimental Football Jerseys Blend Travel & Cultural Curiosities

Graphic design, photography, magazine-making – the Vietnamese-Parisian has been doing all this and more through his respected creative football studio for over 10 years.

Community

Cacahuètes Sluts founder Fati Rouina spearheads radical football culture moments in Paris

The inclusive grassroots football team that the Algerian-born Parisian founded in 2012 has evolved into a disruptive creative collective that curates diverse events and releases unique merch.

Interviews

Meet Pepe Perretta, The Acclaimed Artist Behind Our Monumental Miami Tifos

The in-demand Argentine breaks down his creative practice over the last two decades after we asked him to create a series of Copa América-inspired flags for our Miami ‘On A Plate’ Creative Soccer Culture Tour party.

Interviews

The Crew Behind ‘The Berlin Edition’ Exhibition Aim To Enlighten Us

Euro 2024 was the hook, using immersive digital storytelling, amazing photography, and compelling essays curated by The Culture Division, Gegenpresse, and Fußball-Woche as bait, to reel us into Berlin’s radical football culture.

Lifestyle

Lifestyle Clothing

Lionel Messi & Antonela Roccuzzo Team Up For All-New adidas Essentials Collection

Marking a significant cultural moment in the game, adidas has launched an all-new collection of sport-style co-ords called adidas Essentials, and to front the collection, the Three Stripes has partnered Lionel Messi with entrepreneur and philanthropist, Antonela Roccuzzo – who also happens to be Messi’s wife.

Lifestyle Clothing

Paris Saint-Germain & Nike Unveil 'Cycling Redefined' Lifestyle Collection

Celebrating the French capital’s rich cycling history, PSG and Nike have revealed the ‘Cycling Redefined’ lifestyle collection. It’s a bold reinterpretation that blends the spirit of vintage cycling with the innovative energy of Paris and PSG.

Lifestyle Sneakers

PUMA Drop Manchester City Palermo '0161' Shoe

With only 1,000 pairs available, PUMA have dropped a special edition of their Palermo sneaker silhouette, presenting it in a presentation that’s inspired by Manchester City’s home kits.

Lifestyle Clothing

Admiral Team Up With Killa Villa For New York-Inspired Capsule

Celebrating 50 years of Hip-Hop and the launch of British sport brand’s first-ever replica football shirt, Killa Villa and Admiral have come together for ‘The Villains’ limited-edition capsule collection, which is inspired by NYC’s iconic street style, Admiral’s classic designs and historic American soccer jerseys.

Lifestyle Clothing

AS Roma & adidas Unveil The New Originals Bring Back Collection

Turning things back to the glory of 1993, adidas and AS Roma have revealed the new Originals Bring Back collection, inspired by the rich heritage of the Giallorossi.

Lifestyle Miscellaneous

Lincoln City Partner With Roskopf For Limited Edition Lancaster Watch

Leaning into the WWII history of the surrounding land, League One side Lincoln City have partnered with watchmakers Roskopf to produce a limited edition Lancaster watch, with a design paying tribute to the iconic plane and the 617 Squadron who flew them.

Lifestyle Clothing

Peaches FC & Admiral Collaborate For ‘Peaches & Cream’ Collection

Bringing some sweet style to their grassroots game, Peaches FC have collaborated with Admiral for their ‘Peaches & Cream’ collection, which is made up of a new football shirt for the team and two new collab graphic tees.

Lifestyle Clothing

Nike Re-Release The 2004 Portugal Shirt

Following in the footsteps of fellow Portuguese-tongued Brazil, Portugal are the latest international federation to get a classic jersey reissue, and this time it’s the iconic design from Euro 2004.

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