Creative Soccer Culture

Gosha Rubchinskiy Reveals Adidas World Cup Collaboration With Lookbook

After three seasons of partnership between Gosha Rubchinskiy and adidas Football leading up to the 2018 FIFA World Cup, the collaboration culminates in the release of a special capsule collection. The small collection celebrates the international tournament taking place in Russia for the first time.

A collaboration that first began in January 2017, the hugely successful partnership between adidas Football and Gosha Rubchinskiy has given wave to a new genre of football apparel, self-described as “mix of sportswear with a nightclub rave feeling”.  Having experimented with the synergy of high fashion and sportswear in a way no designer has done before, Gosha now unveils his final adidas Football collection, just in time for the 2018 World Cup.

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The collection comprises three key pieces; a football Jersey representing each of the 11 cities hosting World Cup games, a Russia flag inspired colourway of the Predator 18+ and specially designed Gosha Rubchinskiy match-ball. In addition, Gosha Rubchinskiy has also designed 11 graphic sweatshirts for each host city in Russia.

The collection will be available worldwide in select stores from June 14th, with a preview event taking place on June 13th at KM20 in Moscow.


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