Creative Soccer Culture

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Performance Football Boots

PUMA Launch The King Platinum

Easily one of the most iconic boots of all-time, the PUMA King makes a dramatic return to the pitch, revamped and retooled for the modern game. What we’re looking at here is the PUMA King Platinum, a proper boot for proper players, and no mistake.

Performance Football Apparel

adidas Launch Real Madrid 19/20 Home Shirt

Celebrating past dominance and future success, adidas launch the Real Madrid 2019/20 home shirt. The refreshed design pays homage to the historic crown emblem with striking gold detailing that pops throughout the classic white base.

Performance Football Apparel

New Balance Launch FC Porto 2019/20 Home Shirt

Paying homage to the club’s traditions and identity, New Balance have launched the FC Porto 2019/20 home shirt. It arrives under the ‘Dragon’s Together’ campaign, which connects FC Porto fans around the world with the Portuguese giants.

Performance Football Boots

New Balance Unveil Special Edition Tekela For USA's Rose Lavelle

Ready to be a thorn in the sides of opposition defences in France this summer, New Balance have equipped USA midfielder Rose Lavelle with an aptly designed bespoke special edition Rose Gold Tekela v1s boot for the World Cup.

Performance Football Boots

Nike Launch Multicolour Mercurial Vapor XII 'Nike By You' Options

Nike have mixed up their 'Nike By You' game by introducing a new aesthetic to the Mercurial Vapor XII boot. The customisation feature, previously known as Nike iD, has opened up an alternative option allowing players to design their boots with a multicoloured knit pattern for Summer 2019.

Performance Football Boots

adidas Launch The Nemeziz 19+ "Polarize Pack"

Dropping in as the first limited edition design on the new-generation adidas Nemeziz 19+, the "Polarize Pack" brings flashes of flair to the laceless silo. Wrapped in disruptive aesthetic of colourful vibes, it's a fresh release of summer stylings.

Performance Football Equipment

adidas Unveil The 2019/20 Champions League Match Ball

With the red half of Liverpool still in the hangover phase after Saturday night's heroics in Madrid, adidas are wasting no time looking forward to next season's Champions League campaign by unveiling the official match ball for the 2019/20 group stage.

Performance Football Apparel

adidas Launch MLS 2019 Pride Jerseys

Dropping as part of the ongoing 'Soccer For All' month, which showcases the collective efforts taking place throughout the League to foster more inclusive communities, adidas and MLS have launched 'Pride' training tops, which all teams have been wearing during pre-match warm-ups to show their support of the campaign.

Performance Football Apparel

Juventus Reveal adidas x Parley 19/20 Pre-Match Jersey

Juventus are the latest beneficiaries of the ongoing collaboration between adidas and 'Parley For the Oceans' as the Serie A champions unveil a stunning new pink and black pre-match jersey for the 2019/20 campaign.

Performance Football Apparel

Nike Launch Barcelona 2019/20 Home Shirt

Squares are the new stripes for Barcelona heading into the 2019/20 season as Nike depart from tradition to re-design the club's home shirt with a checkboard print inspired by the gridded streetscape of Barcelona’s Eixample district.

Performance Football Boots

Mizuno Launch The Next-Generation Rebula 3

Mizuno waste no time in making their mark on the 2019/20 season by launching their new-generation Rebula 3 silo. Dropping in time for pre-season and to lead the brand into a new campaign, the Rebula 3 arrives in a "White/Black/Directoire Blue" colourway.

Performance Football Apparel

Umbro Launch West Ham 2019/20 Home & Away Shirts

West Ham United have only gone and installed themselves as the early front-runners as kit of the 2019/20 season thanks to Umbro. The Double Diamond have produced two stunning home and away kits for the London club to wear when the new campaign gets underway.

Performance Football Apparel

Umbro Launch Hearts 2019/20 Home Shirt

Umbro keep churning out the bespoke magic for the new campaign as they unveil the Hearts home shirt for the 2019/20 season. Another beautifully executed effort with unique details running throughout. A brand of pure replica royalty.

Performance Football Equipment

Umbro Unveil The 2019 Africa Cup Of Nations Ball

Umbro have announced a new ball partnership with the Confederation of African Football (CAF) and as part of the announcement they have unveiled the official match ball for this year’s Africa Cup of Nations in Egypt.

Performance Football Apparel

PUMA Launch Marseille 2019/20 Home Shirt

Olympique de Marseille ended their season as so many teams seem to these days, debuting their new home shirt from PUMA for the coming 2019/20 season. The design pays tribute to 120 years of proud footballing tradition and the city of Marseille itself.

Performance Football Apparel

Nike Launch AIK 2019/20 Away Shirt

When AIK release a shirt, the world should take note. This time, it’s the Nike 2019/20 away shirt that the Swedish champions are dropping, and it arrives in expectedly minimalistic style, with minor extravagance lending the look added gravitas.

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