Creative Soccer Culture

Performance

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Performance Football Apparel

adidas Launch Bayern Munich 20/21 Home Shirt

Stripping back to the essentials for a no-nonsense approach that is typical of the German side, adidas launch the Bayern Munich 20/21 home shirt. The clean and simplistic design will debut in the DFB-Pokal semi-final against Eintracht Frankfurt tonight.

Performance Football Boots

Lotto Launch The Stadio 'Made In Italy' Whiteout Edition

The Lotto Stadio is one of those iconic boots that has withstood the test of time, existing as a premium K-leather option, with the ultimate hallmark of quality that is ‘Made in Italy’. And now it’s presented in a pristine whiteout look, wrapping the classic in nothing but premium vibes.

Performance Football Apparel

adidas Launch Juventus 20/21 Training Collection

As Serie A nears its long-awaited return, a measure of attention turns to the next campaign, as adidas launch the 2020/21 Juventus training collection. Clean designs all round, the collection sees simplistic monotone colourways spread across tees, tops, shorts and track bottoms.

Performance Football Boots

Could Players Abandon Boot Contracts In The Future?

Whilst many people dream of signing a boot contract with one of the biggest sporting brands of the world – being supplied with the best and newest boots for free – could we soon see a shift towards elite players snubbing traditional boot deals in favour of creative and commercial freedom? Freedom to wear whatever they want, whenever they want?

Performance Football Boots

Review: Euro 2020 Boot Packs Repurposed

As we all know, right about now we should be one week away from the kick off of Euro 2020. Of course, that’s now not happening, but it’s been replaced by the welcome return of domestic action across the continent, as the major leagues seek a conclusion to the 2019/20 season. And the major brands have adjusted their plans accordingly, repurposing their tournament packs for this final flourish of football.

Performance Football Boots

PUMA Launch The 'Rise Pack'

With the return of football drawing nearer and the excitement surrounding the restart of the season intensifying, PUMA launch the ‘Rise Pack’, giving the Future 5.1 and ONE 20.1 a midseason refresh with dazzling new NRGY Peach and Fizzy Yellow split colourways.

Performance Football Boots

New Balance Launch The Tekela v3

Taking strides into a new world of boot design, New Balance unveil the next generation Tekela v3 "Futuresight" edition, the first laceless football boot from the brand, and it comes wrapped in a “Navy Eclipse/Silver Metallic” colourway, with a kaleidoscopic palette of “Varsity Orange, Chromatic and Atomic Yellow and Neo Crimson and Flame” highlighting the strike zone.

Performance Football Apparel

Looking Back On 5 Years Of adidas x Juventus

Juventus and adidas have been in partnership for five years now, and the relationship has developed and strengthened with every passing year, building to the crescendo that was the immense Palace crossover. But that’s far from the end of the Juve and adidas story. With the deal being extended to 2027, this partnership is only just getting started

Performance Football Apparel

Nike Launch Spurs 20/21 Training Wear Collection

Preparing to enter into a fourth season together, Nike launch the Tottenham Hotspur 20/21 Training Wear Collection, which features a combination of “Lava Glow” and “Binary Blue” across tees, drill tops, tracksuit trousers and shorts, while a standout design is reserved for the new pre-match shirt.

Performance Football Boots

Nike Launch The 'Neighbourhood Pack'

Celebrating the places that football is born from, Nike launch the ‘Neighbourhood Pack’, with designs across the Mercurial, Phantom VNM and VSN II, and Tiempo that feature zip codes highlighting key neighbourhood football hotbeds in Europe and South America.

Performance Football Apparel

Nike Launch Club América 2020/21 Jersey

With a design that honours the heritage of the Mexican side, Club América unveil their 2020/21 Nike away jersey to celebrate “a new decade of greatness”, with a fresh take on the iconic inverted triangle on the chest.

Performance Football Boots

adidas Launch The 'Uniforia Pack'

Bringing a freshness to the field of play ready for the return of football, adidas launch the Uniforia Pack. Designed at the intersection of art and football, the Uniforia boot pack celebrates the unity and euphoria-inspiring power of the two, possessing a shared ability to evoke creativity & self-expression.

Performance Football Apparel

Art Of Football Launch NHS England Shirt

While we should all be gearing up to roar on the Three Lions at Euro 2020 in the next month, current circumstances mean that that’s not happening, and instead we should all be throwing our support behind the NHS. With that in mind, Art of Football have produced a special NHS-inspired England football shirt, based on the iconic Italia ’90 third shirt.

Performance Football Apparel

adidas Launch Sao Paulo 2020/21 Away Shirt

Arriving with a traditional feel, adidas launch the Sao Paulo away shirt for the 2020/21 season. The look doesn’t stray far from the last few seasons, with some minor tweaks differentiating it, helping the club celebrate its 90th anniversary.

Performance Football Boots

Remembering The Nike Mercurial SL

On this day in 2008, 12 years ago, Manchester United won their third Champions League title on a night of high drama against Chelsea in Moscow. And for the occasion, Nike had supplied two of their key assets – one from each side in Cristiano Ronaldo and Didier Drogba – with a radical new concept design the like of which had never been seen before: the Mercurial SL.

Performance Football Boots

Umbro Launch The Medusae III "Toreador/White/Merlot"

Ready for a return to the pitch, Umbro give the Medusae III a fresh lick of paint, wrapping it in red for a bold burst of vibrancy that’s primed for performance. With previous looks for the Medusae not veering far away from monochromatic blacks and whites, the "Toreador/White/Merlot" colourway is a bright and welcome addition to the ranks.

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