Creative Soccer Culture

Kappa Present The 2020/21 Genoa Lookbook

Back for a second season setup, Kappa present the new Genoa 2020/21 collection, shot in and around the Villa del Principe in the city for the authentic feels that are connected to Italy’s oldest club.

Kappa got their new partnership with Genoa off to a flying start last season, and they follow that act up by doubling down on an equally striking capsule, presented in another stunning lookbook. The 20/21 collection looks to combine the sports and streetwear soul of the Kappa brand with the colours and history of the oldest club in Italy.

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Comprised of tracktop, t-shirts, fleece, and trackpants, the collection once again boasts the iconic Kappa Banda running down the sleeves and sides of the pants, bordering the collection in signature style. The classical feel of the club, with its deep rooted history, is honoured with the shirts being gilded in gold, a final flourish worthy of their legacy.

Built in the first half of the 16th century, the Villa del Principe is the richest and most sumptuos noble household of the city of Genoa, and it is the only "royal palace" belonging to a city Republic – a fitting location for the shoot. 

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Photography by Valentin Mannequin
Styling by Marco Dellassette
Grooming by Manuel Ian Farro

Daniel Jones

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