Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Hummel Launch Southampton 22/23 Home Shirt

Heading off in a radically fresh direction, Hummel have unveiled the new Southampton FC home shirt for the 22/23 season. The design draws inspiration from the shirts worn by the flamboyant and free-flowing Saints side of the early ‘80s.

Performance Football Apparel

PSG Unveil 22/23 Nike Home Shirt

After a brief fling with the Jumpman, PSG return to Nike, unveiling their new Swoosh-adorned 22/23 Nike home kit, which sees a reverse hechter stripe design and central crest and branding.

Performance Football Apparel

Nike Launch Barcelona 22/23 Away Shirt

Taking inspiration from all of the gold medals that were dished out 30 years ago in the city, Nike unveil the Barcelona 22/23 away shirt, which appropriately comes in an all-over gold colour.

Performance Football Apparel

adidas Launch Ajax 22/23 Home Shirt

Introducing a subtle hint of gold to reflect both the past and present success of the club, adidas have unveiled the Ajax 22/23 home shirt. A traditional feel, the shirt introduces a pinstripe element in the white portion of the shirt for the reigning Eredivisie champions.

Performance Football Apparel

New Balance Launch FC Porto 22/23 Away Shirt

Inspired by the club’s most successful domestic seasons in recent times, New Balance launch the FC Porto 22/23 away shirt, which arrives in a bold yellow colour.

Performance Football Apparel

PUMA & PSV Unveil Club's 22/23 Away Shirt

Inspired by art, PUMA and PSV have unveiled the club’s new away shirt for the 22/23 season, with a design that consists of a chequered pattern, referring to the club’s history and resembling the exterior of the Van Abbemuseum, the museum of modern and contemporary art in Eindhoven.

Performance Football Apparel

Sacramento Republic Drop 'City of Trees' 2022 Alternate Jersey

Paying homage to an icon that welcomed visitors to the Capital City, as well as the urban forest that is an element of the character of the region, Sacramento Republic have launched their new ‘City of Trees’ alternate kit for 2022 from Nike.

Performance Football Apparel

Charly Launch San Diego Loyal 'Siempre Leal' 2022 Third Jersey

Inspired by the city’s Mexican and Mexican American population and border-town communities in the Baja California region, San Diego Loyal Soccer Club have unveiled their “Siempre Leal” kit from Mexican brand Charly.

Performance Football Apparel

Korean Side TFFC Reveal 22/23 'Wave' Home Shirt

Getting ready for summer season, South Korean amateur club Team First Football Club (TFFC) has revealed a striking new ‘Wave’ shirt for 2022 season, which has been sponsored by Nike.

Performance Football Apparel

Does The Spurs 22/23 Home Shirt Allow For A More Expressive Away & Third?

The Spurs home shirt dropped recently, arriving in a look that embraced the traditional feel of the club while attempting to inject an element of freshness. But it got us to thinking: does playing it relatively safe with the home shirt allow space for more radical away and third designs?

Performance Football Apparel

New Balance Launch FC Porto 22/23 Home Shirt

On the back of what was a very welcome domestic double, New Balance and FC Porto have unveiled the club’s new home shirt for 22/23, which sees a classic interpretation of the club’s signature blue and white vertical stripes.

Performance Football Apparel

Celtic Reveal 22/23 Away Shirt From adidas

Evoking early 1990’s vibes, Scottish champions Celtic and adidas reveal the first release of their kit collection for 2022/23 with an eye-catching Away shirt. The design sees the return of a pinstripe design, with green sitting on a black base.

Performance Football Apparel

Lyon Use Lacazette Unveiling To Reveal 22/23 Home Shirt

With his contract at Arsenal having expired, Alexandre Lacazette has made the switch back to Olympique Lyon, a club he originally joined in 2003 at the age of 12, and the club have used his unveiling to also reveal their new home shirt for the 22/23 season.

Performance Football Apparel

Umbro Release West Ham 22/23 Home Shirt

Unveiled under the declaration that it is made for massive moments, Umbro has launched the West Ham United 22/23 home shirt, which takes inspiration from the iconic design worn by Billy Bonds’ promotion-winning team of 30 years ago.

Performance Football Apparel

Patterns Of Play Produce Bespoke Kit For South African Grassroots Side

Bringing some global flavour to a project, British creative agency Patterns of Play have partnered with Japanese artist Takeru Amano to produce a special kit for Amasokolara, a local football team from Alexandra Township, Johannesburg, South Africa.

Performance Football Apparel

New Balance Reveal Athletic Bilbao 22/23 Away Shirt

Drawing inspiration from the strength of Los Leones, New Balance have revealed the Athletic Club 22/23 away shirt, which features a striking graphic lion print in bold red and black tones.


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