Creative Soccer Culture

SETTPACE Imagines Gucci x adidas Juventus Jersey

For his latest dip into the realms of fantasy collaborations, concept designer SETTPACE has imagined an adidas x Gucci Juventus jersey following the reveal of the highly-anticipated collaboration between the two brands.

SETTPACE has already visited a Juventus x Gucci concept world, creating three outstanding looks for the Serie A side back in 2020. But now, following the recent reveal of the adidas x Gucci FW22 collaboration, what was once a purely fantasy creation takes a step closer to reality, and the concept creator has been quick to revisit the paring, adding a fourth shirt to the setup.

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The latest instalment posits the question ‘What if adidas and Gucci expanded their runway collection to the football pitch’, and it builds on the sterling work of previous shirts to carry the duel branding. But as they hugely outdate the adidas x Gucci pair up, they don’t carry that Trefoil logo with ‘Gucci’ wording, something this new design absolutely does.

The shirt sees a black base accented by gold trim that pops through the branding and crest. A greater depth is achieved courtesy of that bespoke sublimated graphic that sees both brands’ logos repeating throughout. The ‘Jeep’ sponsor is blacked out, ensuring all attention is left on those gold details. What a number this would be…

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See more of SETTPACE's work here.

Daniel Jones

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