adidas launch active cooling technology with new clothing range.

adidas have launched a new active cooling technology named the Climachill™ range. Incorporating an innovative fabric that uses titanium and 3D aluminium cooling spheres, the technology provides an instant 'chill' effect to help athletes performance in warmer conditions. The campaign, launched yesterday, is led by who else but David Beckham. 

Understanding the importance of temperature management to make athletes better, adidas have for the first time used evaporation and conduction methods together in creating the Climachill range. Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact.

In addition to the aluminium dots, the groundbreaking SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill jersey, delivering up to 36% more cooling capacity. The range was rigorously tested in the state of the art adidas 'Clima' chamber, with temperatures as high as 50°C.

Beckham commented on the new range: "In my time as a player I have played in cold conditions in the North of England and in very hot climates in the US – weather can really make a difference to an athletes performance. The technology used in the Climachill range will really help athletes concentrate on their game so they can perform at their best, even in the harshest of conditions."

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Available at: Pro-Direct Running