Creative Soccer Culture

adidas Unite Russo & Beckham For Conversation Ahead of WWC23

With the FIFA Women’s World Cup Australia & New Zealand 2023 set to get underway this week, Adidas took the opportunity to bring together two icons of the game, with Alessia Russo sitting down opposite David Beckham for a candid chat that covered a range of topics.

While David Beckham’s playing career is well behind him, Alessia Russo is right in the middle of hers, and having sealed a summer switch to Arsenal, the Lioness sat down with the former England captain for a face-to-face chat. The conversation covered a range of topics including Russo’s excitement about the upcoming World Cup, David Beckham’s experiences at major tournaments and how Russo has inspired Beckham’s daughter Harper Seven.

beckhamxrusso 7-min.jpg
beckhamxrusso 2-min.jpg

The pair met up behind the scenes of Russo’s pre-tournament shoot for their sponsor adidas, with Beckham sharing some valuable insight and wisdom about what it is like to play in a World Cup, as well as his admiration for the ‘infectious talent and passion’ Alessia and her team continue to show.

beckhamxrusso 4-min.jpg
beckhamxrusso 5-min.jpg
beckhamxrusso 3-min.jpg
beckhamxrusso 6-min.jpg

The exclusive conversation follows the launch of adidas’ new campaign to celebrate the FIFA Women’s World Cup, with Russo and Beckham appearing in the film together alongside a star-studded line-up including Jenna Ortega and Lionel Messi. Check it out here.

Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.