Arriving as an incredibly topical drop (got to be good for the algorithms you’d imagine), hummel follow up their hugely well-received Greenland home shirt with the nation’s new away shirt, and it’s another beautifully bespoke design.
Although not a major force in the footballing world, Greenland bolster their claim for being one of the best dressed international sides in the game, following up their striking new home kit with the reveal of their new ice-cold away shirt from hummel. Designed to serve as a powerful symbol of resilience, unity, and pride, the kit seeks its inspiration from the vast and unyielding Ice Sheet that defines the breathtaking landscape and enduring spirit of Greenland.
For over a millennium, Greenland’s Ice Sheet has stood as a symbol of resilience, enduring nature’s harshest tests. This steadfast force mirrors the ethos of the Greenland national football team—a side that embodies strength and unity both on and off the pitch.
The design of the away kit draws inspiration from the intricate natural patterns shaped by the ice. Its textured graphics celebrate the quiet yet immense power of the glaciers, while subtle avittat-inspired details on the sleeves pay homage to the artistry of traditional Greenlandic attire, such as kamikker and embroidered national suits. Definitely a bit of England's Italia '90 third shirt about it, and that's certainly no bad thing.
"Following the incredible reception of the home kit, we’re excited to unveil the new Greenland away kit, paying homage to the nation’s resilience and unique identity," explained Morten Lund, Marketing Director at hummel. "The Ice Sheet stands as a reminder of the strength and patience it takes to endure in one of the world’s harshest environments. Our goal was to capture that story in a design that resonates with both the team and the people of Greenland. It’s a symbol of unity—both with each other and with the land that shapes them, and we hope the players will wear it with pride.”
While the beautiful imagery may look like something generated by AI, it was genuinely shot on scene, with the hummel team capturing them in minus 35-degree temperatures. Brings another level to the can-they-do-it-on-a-cold-and-rainy-night-at-stoke argument. Can they do it while freezing their bits off in Greenland?
Kenneth Kleist, chairman of Kalaallit Arsaattartut Kattuffiat (Greenland’s football association), said: "The Ice Sheet is more than just a natural wonder—it’s part of who we are as a people: steadfast, resilient, and with hearts deeply rooted in our land and cultural heritage. The new away kit captures that strength and unity, serving as a reminder of the pride we carry both as individuals and as a team. Whether it’s the roar of the crowd in the stadium or the silence of the glaciers, our pride remains unbreakable. We can’t wait to wear this jersey as a symbol of who we are and what we stand for, no matter where we play.”
The new Greenland away kit will be available for purchase online and in selected stores from 17 January, 2025.