Creative Soccer Culture

Hummel Launch Real Betis 24/25 Home Jersey

Looks like classic collars are back in a big way for the 24/25 season, with hummel unveiling the new home shirt for Real Betis for the coming campaign.

Late last year, Real Betis and hummel released a special retro version of their shirt from the 88/89 season, which they wore in the match against Las Palmas. Now, they pull on those retro strings once again, this time for a contemporary take on designs from that era, showcasing the iconic green and white stripes prominently on the front, back, and now returning to the sleeves. Building on those retro vibes and falling in step for a returning trend this season, the jersey also features a polo-style collar with a button closure, while the standout feature is arguably the innovative gloss Jacquard fabric, giving the kit a vintage flair.

The club crest and hummel logo are applied in heat-sealed silicone, enhancing both comfort and lightness. Additionally, hummel's iconic chevrons adorn the shoulders, adding a touch of brand identity. Inside the collar, the slogan 'Life in Green' captures the essence of Betisism from its origins.

"We are thrilled to partner with Real Betis to unveil this season's home kit," said Morten Lund, hummel's Marketing Director. "This design pays tribute to the rich heritage of both hummel and Real Betis. By blending iconic 90s elements with cutting-edge fabric technology, we've designed a jersey that not only evokes nostalgia but also meets the highest standards of comfort and performance. We hope this fusion of tradition and innovation will deeply resonate with the Betis community and football enthusiasts worldwide."

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The Real Betis 24/25 home shirt is available now at shop.realbetisbalompie.es

Author
Daniel Jones

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