Gearing up for a summer conquest, adidas launch the the new Sweden Euro 2020 shirt, which features a minimalist look to place the focus on the artwork graphic of the sleeves, which ties the overall design in with the artistic theme that links each nations’ new shirts.

Sweden’s Euro 2020 shirt features a far more understated design in contrast to, say, Belgium, but what their design does is place the emphasis squarely on the strong collar and cuff combo. The latter, in particular, stands out thanks to the inclusion of a lighter blue band on the navy background, providing a nice subtle link to the national flag. Navy trim features on the tasty collar and on the Three Stripes branding on the shoulder, while a ‘Sverige’ detail on the back of the neck rounds of the sleek and stylish design.


The launch of the Euro 2020 home shirts follow the release of the ‘Uniforia’ official match ball for the tournament last week, as the hype train departs from its station and begins to gather pace ahead of the 12 June kick off. 

Euro 2020 represents the first time that the tournament will be hosted in 12 host cities, executed in this particular format in celebration of the 60th anniversary of the competition. In commemoration, adidas has created a special stamp icon to feature on each jersey for each match. The copy of each stamp is written in the language of the host country, which features within a shape that correlates to the outline of the stadium the match will be held in.

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