Creative Soccer Culture

PUMA & AC Milan Announce Long Term Partnership

PUMA and AC Milan have officially announced a long-term partnership that will come into effect from July 1st 2018. The Italian giants will become part of the PUMA family next season and join the likes of Arsenal and Borussia Dortmund.

AC Milan are one of the most iconic football clubs in the world, and the race to capture the club after they cancelled their existing partnership with adidas last year has been fierce. PUMA have fought off the competition to ensure that they've added one of world's football's genuine powerhouses to their ranks for the 2018/19 season and beyond.

To announce the partnership between the heavyweight pairing, PUMA called on Italian rapper, Ernia. Born close to the San Siro and a lifelong AC Milan fan, Ernia has released a freestyle rap highlighting the partnership. 

If you fancy a sing-a-long:

I was already a Milan fan in the cradle because there are no remedies
And now the Milan wears the skin of the PUMA
I remember Manchester, I remember Athens
I’ve seen it on TV
The jersey changes, but the colours remain the same, 
I’m as good at rap as Pelé was with a ball, 
The uniform changes but the stars remain, 
I keep my goals high in my mind, 
I’ll write my name among the ones of the legends, 
I know where I come from but I also know where I’m going
Because of the condolences we change the kit at the stadium
Kids from the streets, love the jerseys, they have the tongue sharped like a sword, 
Attack it Attack it
New level, we step up, we step up
Milan Milan Milan

The red half of the San Siro may be in the process of re-climbing back into the big time, but 18 international titles, including 7 UEFA Champions League titles proves that this is a serious deal for PUMA. Bjørn Gulden, Chief Executive Officer of PUMA said: “We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base. The Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA.”

Expect to see the first PUMA x AC Milan shirt from July 2018.


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