PUMA and Dutch Eredivisie side PSV Eindhoven have announced a new long-term partnership that will see the brand as the club’s official kit supplier from July 2020, joining the likes of Manchester City, Borussia Dortmund, AC Milan and Valencia.

Moving in to fill the void left by the expiration of Umbro’s contract with the club, PUMA have announced that they have agreed a long-term partnership with PSV Eindhoven, one of the Netherland’s most successful clubs, with 24 league titles and nine domestic cups sitting alongside past triumphs in both the European Cup and UEFA Cup. The partnership builds on the shared values of innovation and cooperation, evident by the club motto ‘Unity Is Strength’.

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PSV Eindhoven is one of the most proud and prestigious clubs in Europe, with an incredible football history. We are truly excited to partner with such an illustrious, well-supported club as they strive for continuous success on the pitch”, said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA. “We look forward to welcoming PSV Eindhoven into the PUMA family and supporting them in achieving their ambitions”. 

PSV Commercial Director Frans Janssen said: “PUMA and PSV share the will to be better every day, that ambition is the foundation of this partnership. Their motto ‘Forever Faster’ is something that we recognize and embrace. We are very proud to team up with a global brand that gives us the opportunity to stay unique. Quality, comfort and authenticity are our main wishes regarding sportswear. These are all in the PUMA DNA. PSV is very honored to be welcomed into the PUMA family, joining great clubs such as Manchester City, AC Milan, BVB Dortmund and Valencia. 

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Watch this space for the first PUMA PSV kits as and when they launch later this year.