Creative Soccer Culture

PUMA & AC Milan Extend Partnership & Unveil New Training Centre

On the back of a very successful season both on and off the pitch, PUMA and AC Milan have announced a long-term extension of their partnership, and as part of that they will launch the club’s new “PUMA House of Football” training centre.

AC Milan recently returned to the top of Italian football with the youngest team in modern history to win the Scudetto and is also one of the youngest teams in Europe – that despite having 75-year-old Zlatan Ibrahimovic in their ranks. The success comes four years after signing a partnership with PUMA, and now that partnership is to be extended in a new long-term deal. As part of the extension PUMA will become the official naming partner of AC Milan’s core in Vismara Centre, the base of the Club’s future talents and women’s team. “PUMA House of Football” will become a home for performance development that will see investment in the next generation of youth players at Milan and help support women’s football. 

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Under the new terms, PUMA will continue to supply performance apparel for the men’s, women’s, and youth teams, and utilize the style, fashion, and culture of Milan to develop performance and off-pitch lifestyle product that taps into the unique Milanese style. This will see both brands continue to collaborate beyond the pitch on innovative and fashionable collections that connect with football culture and reinforce Milan’s global footprint. 

This is a fantastic next step for our partnership with AC Milan, two brands with a focus on diversity, inclusivity, innovation, performance and football culture,” said Bjørn Gulden, Chief Executive Officer, PUMA. “Our aim is to drive performance innovation and lifestyle apparel on and off pitch. We want to continue to be two of the most sustainable brands in football and support women’s football. This partnership will also see PUMA invest in the Vismara Performance Center. This will be a special place to develop future stars at AC Milan and bring both our brands closer together. 

Ivan Gazidis, AC Milan CEO said: “We are immensely proud to continue on this journey with our long-standing partner PUMA, our Principal Partner since 2018. Over the years, working side by side with PUMA has allowed us to build a solid and authentic partnership based on performance, football culture and shared values, always with a progressive approach. We are excited to start this new chapter in our relationship, which will focus strongly on the development of women’s football and the next generation of talent, both of which are perfectly aligned with our vision for the Club.

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Daniel Jones

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