Creative Soccer Culture

PUMA Launch AC Milan 23/24 Home Shirt

Arriving with a rework of the iconic Rossoneri stripes, PUMA launch the AC Milan 23/24 home shirt. The design brings the club and city of Milan closer than ever, with a new repeat graphic drawn from the letter M. The Kit will make its debut on 4 June at 21.00 for the Serie A match against Hellas Verona .

AC Milan’s red and black striped look is one of the most iconic in the game, signifying the rich history of success that is ingrained in the club. And keeping that look and the corresponding identity fresh year after year, season after season is one of the great challenges in the design world. For the 23/24 season, PUMA has chosen to focus on the club’s connection with the city of Milan – you can’t separate one from the other – and so Rossoneri’s signature red and black stripes are transformed into a completely new repeat graphic drawn from the letter M to celebrate the club, the city, and their role at the heart of a community that’s constantly evolving, constantly moving things on.

That graphic dominates the front of the shirt, with the 'M' forming two black stripes, bordered by red stripes, with a third in the middle. The same graphic plays out on the sleeves, while the collar and cuffs come in solid black, with the wording "AC Milan" appearing on the rear of the former.

The new shirt is equipped with cutting-edge technology that guarantees optimal performance and comfort on the pitch. Crafted with ULTRAWEAVE, the Kit boasts a structured, four-way stretch design that reduces weight and friction, allowing players to move more freely and comfortably.dryCELL technology integrated into the fabric is designed to keep the body dry at all times.

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Casper Stylsvig , Chief Revenue Officer of AC Milan, said: "The Rossoneri shirt has always been the emblem of the DNA of our Club and our fans. A symbol of passion capable of going beyond the pitch, expressing a sense of belonging and style on the pitch, in the stands and in the lives of all fans, transcending into a lifestyle icon.Today more than ever, with the launch of this new Home Kit, we reaffirm our bond with the city of Milan, celebrating its vibrant energy and the attitude of its citizens, who embody the innovative and progressive spirit of this fantastic city."

Marco Mueller , Senior Head of Product Line Management Teamsport Apparel at PUMA, said: "We are incredibly proud of our partnership with AC Milan and the Kit for next season. The design reflects PUMA's mission to innovate sportswear and embodies the spirit progressive of AC Milan. This shirt is more than a kit; it is a symbol of unity and momentum for the team, the city and its loyal fans."

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Pick up the AC Milan 23/24 home shirt at

Daniel Jones

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