Creative Soccer Culture

Montreal City Launch 2017 Kit

On a respected mission to put Montreal very much on the footballing map, Montreal City FC teamed up with Under Armour Canada and Passion Soccer Boutique to host a launch event for their 2017 home kit where the theme was to wear a vintage football shirt. Plenty of colour in the collaboration and some damn fine dungarees to match.

A wider collaboration between Under Armour Canada, Biner Training, Carlsberg Canada, Passion Soccer Boutique, this event was a chance for the footballing community with a creative edge in the city to combine their support as well as style for the game. A raft of shirts from decades gone by was served up with beer in hand and, while Montreal City are a club that party in the shadows of MLS big timers, they can certainly command their share of sophistication ― as the clinical all black shirt, shows.

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It's the first tipple on the tastebuds where Montreal City FC are concerned and the start of a collaborative series with Passion Soccer Boutique. We look out for what's more to come in a city making strides.

Photography by Marc-Andre Donato


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