Creative Soccer Culture

adidas Tango League London Qualifiers Broadwater Farm

The sound of rain against a concrete cage. In London, the street game battles the conditions. Owning them though and still bringing a strong striped party to the pitch, adidas took to a brand new set up in Broadwater farm to host qualifiers for the world dominant Tango League.

A very british backdrop as the rain smashed down, there's no sign of spirits dampening where the Tango League is concerned. A chance for individuals to battle it out on a team and individual level to get noticed and earn their way onto a squad of the strongest street players going. As the Champions League steps closer, the trophy was on location and shone as a pristine piece from the elite game. Battling it out though, this was a game of style as it was strength.

Some description

Joining the stage, James Tomkins and Andros Townsend were also on hand to speak to the players who are looking to lead the line and earn that illusive adidas contract.

Some description

Free flowing, fast paced and a finale for the teams to go to work. There's a ruthless competitive edge when you hit up the cage but where the Tango League is concerned, it may be a tough tackle in the corner but the respect is huge. As well as on the pitch, the party took to a different stage off it. A block party for football, the sounds are just as strong as the skill.

Some description

Forget any straight up 4-4-2. That's old news. The Tango League continues to stride in places the normal game can't. Mixing off pitch culture with on pitch play, it weaves between football and lifestyle, music and fashion - all with a Californian dream to play for. It's fresh ground for a new generation. Game on.


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.