Creative Soccer Culture

Hummel Hive Brings Back The Minneapolis OG

Bringing back a retro sole with plenty of continental flavour, Hummel's creative arm of exploration; HIVE has brought this classic back to the fore with reworked, tailored touches.

The MINNEAPOLIS OG is a sneaker inspired by the wave of Americana culture took over in Scandinavia during the 1980s, this shoe is synonymous where fashion trends meet sport style. A real European flashback for a space where cultures well and truly crossed paths, it's a street shoe with sport at its core.

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Picture a terrace scene with a grainy finish. Snow lines part of the stands unsheltered for the elements while teens with big coats and blue denim jeans wait for their 3pm kick off to commence. Pocket money saved and spent on these classic sneaks that come straight out of Scandinavia inspired by the states. It's a throwback memoire from football's sidelines where style started to make tracks. Terrace casuals or Americana cool, either way, these are keep sakes from a generation gone by, reworked for scene today appreciative of a sentiment for the shoe.

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True to its original form, the sneaker uses a long heel counter and quarter overlay panels which combine with premium leather and subtle suede detailing to create what was, and still is one of hummel’s most iconic and innovative sneakers to date.

The MINNEAPOLIS OG can be found now at Titolo (Switzerland), Overkill (Germany), Afew (Germany), HANON (UK), Galeries Lafayette (France), Citadium (France) EPIC Store (The Netherlands), Calico Jack (The Netherlands) to name a stack full.

Author
joe.andrews

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