Creative Soccer Culture

Hummel Hive Reveal Second 424 Collaborative Collection

Packing all kinds of glory into one savvy set up Danish brand HUMMEL HIVE and Los Angeles streetwear boutique 424 have released their second collaboration.

A legacy that stretches back to 1923, it's since then that hummel have been deeply rooted in the world of football. Offering another showcase as to what they stand for, the latest collaboration with ever-present Guillermo Andrade of 424 marks a new chapter in the mix between modern football, history and fashion.

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This new capsule collection is created by Guillermo Andrade, lead designer of 424 and founder of hyped Los Angeles boutique FourTwoFour on Fairfax and drops with every ounce of streetwear style you'd want to see in football. Bringing to vision his own passion for football – and his love for Dutch football and their national team of the last 20 years in particular – the collection merges football silhouettes with a forward-looking approach based in the world of style.

Commenting on the collaboration, the creative explains, “I wanted to show some love for the actual football kits that are worn on the pitch – and the clothes worn on the way to the pitch. That’s why you will find styles like the windbreaker and the track jacket. The wearable aspect is merged with the very technical aspect of football – based in fashion, but made to be worn on the pitch,”. With its bright orange and black colour-scheme, the collection recalls the psychological part of football; how teams unify and can become an intimidating factor just by their matching kits, this is the red thread in the design of these pieces.

“It’s a dream come true to work with hummel again. I have always dreamt of providing high level football kits at a decent price point and offer it to a bigger crowd, so people can obtain it. And this is the perfect collaboration for that.”

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The capsule collection is created in hummel’s hub for creative collaborations, HUMMEL HIVE. It’s the second collaboration between hummel and Andrade, as 424 was one of the four creatives behind a small high-end capsule delivered in August 2016. The lookbook lands shot by 424-collaborator Yesawi and the full collection is available worldwide, now.


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