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Why Signing Paulo Dybala Was Vital For adidas

There's a power shift happening right now in the brand game. The leading men are making way for a new wave of talent and for adidas they're backing Paulo Dybala. Signed ahead of the World Cup but a spectator in Russia, it's this season where he's proving every bit of his worth for the Three Stripes.

Interviews

In Conversation | Sam Davy of ‘PARK Social Soccer Co.’

The ‘Pass-A-Ball’ project is something that can positively change people's lives. Looking to use the power of the game for a greater good, we spoke to the people who put the great back in the game, in issue 9 of the SoccerBible Magazine.

Boot Spotting

Wayne Rooney Switches Into Nike T90 II

Are Wayne Rooney's Nike days behind him? The former England captain was one of the brand's leading assets for over a decade, but now that he's retired from international duty and is plying his trade in the bottom half of the Premier League, have Nike decided his time is up?

Lifestyle Sneakers

Nike Air Max 97 “Atlantic Blue”

Nike throw more R9 vibes around their lifestyle game as the Air Max 97 is set to be released in an "Atlantic Blue" colourway with shades of yellow from the boot worn by Ronaldo at the 1998 World Cup in France.

News

Manchester City Reveal New Changing Rooms With Tunnel Club Experience

Manchester City's progression off the pitch shifts another gear as the club reveal their new state-of-the-art changing rooms and tunnel area ahead of the first home match against Everton on August 21st.

Performance Football Boots

Mizuno Morelia Neo II MIJ "Orange/White/Black"

Introducing one more addition to their 2017/18 line up, Mizuno drop another colourway option on their Mizuno Morelia Neo Made In Japan series. Ensuring the brand kick off the European season with choice, their elite level Made In Japan edition is wrapped in "Orange Clown Fish" with graphic game.

Performance Football Apparel

Manchester City Launch 2017/18 Nike Away Shirt in LA

Manchester City have revealed their 2017/18 Nike away kit ahead of wearing the new design for the first time in Los Angeles. City will strip up in maroon moves when they take on Real Madrid in the International Champions Cup on July 26.

Lifestyle Clothing

Lack of Guidance X Nike Editorial

A Dutch brand who have styled their look with football inspired threads, 'Lack of Guidance' have embraced the 2017 Women's European Championships with Nike for this bespoke photography editorial piece.

Performance Football Boots

Mizuno Morelia II MIJ "Peacoat/White"

Mizuno's second-generation Morelia II is whisked off for a weekend at the 'Made in Japan' spa and comes back with a plush makeover having been pampered with the brands luxurious and highest quality treatments. The Morelia II MIJ is beautiful football all over.

Performance Football Boots

PUMA King Torero Special Edition

PUMA turn up the special edition dial with a remake of throwback royalty. Celebrating 35 years since the launch of the original, PUMA have brought back the illustrious King Torero model for a golden summer in a heritage heatwave.

Performance Football Boots

PUMA Launch New One Football Boot

PUMA shuffle their pack ahead of the 2017/18 season by launching a brand new 'One' silo. Shaking up their squad with a boot that signals the end of the evoSPEED and evoTOUCH series, the One collection will arrive as one of PUMA's key on pitch options alongside the evoPOWER.

Performance Football Boots

Mizuno Morelia Neo II MIJ "Print Blue/Safety Yellow"

Mizuno breathe fresh life into their top-spec Made In Japan Morelia Neo II with a summer update of colour. "Print Blue" is paired with "Safety Yellow" and thrown onto the feet of leading player Hulk to arrive as the next on-pitch design for the Japanese brand.

Lifestyle Sneakers

adidas Nemeziz 17+ UltraBOOST "Dust Storm"

The Boost boom bounces into new ground as adidas throw Nemeziz shapes onto their famed modern midsole. The UltraBoost technology has introduced itself to that statement Nemeziz upper for another hybrid of footballing lifestyle fire.

Lifestyle Sneakers

adidas Launch Copa 17.1 UltraBOOST

The Boost pandemic spreads into a retro realm. The contagious adidas creation has shown its versatility across multiple sporting and lifestyle platforms and has now found its way into the football heritage locker to transform the COPA 17.1 silo into an UltraBoost hybrid.

Lifestyle Sneakers

Nike Tiempo Roshe VI "Legion Green"

Nike update the Tiempo Roshe VI sneaker with a premium coating of suede on an upper drenched in a rich "Legion Green" colourway. Another effortless transition as the hybrid collection of Nike soccer-inspired sneakers stays strong.

Lifestyle Sneakers

adidas Mundial Team Black & White Editions

This ain't no resurrection. The adidas Munidal series is one of the most famous and cherished sporting collections on the planet. A series where history is suspended between quality and style is further elevated as adidas fuel the retro fire with monochromatic editions of the Mundial Team.

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