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Neymar Joins The Gold Club

After Neymar wore his exclusive Gold Nike HyperVenoms against Chile yesterday we're taking a look back which other footballing icons have been given the Gold treatment by their respective brands. He may have only wore them for one half but Neymar's in good company here.

News

Fans on Copacabana Beach Bitten By Suarez Bug

adidas have inadvertently created a brilliant photo opportunity on Copacabana Beach. The Luis Suarez billboard went almost unnoticed until Italy played Uruguay, now it's become one of the main photo attractions in Rio.

Performance Football Equipment

TruSox at the World Cup

Football companies spend millions on player endorsements, getting their logos on the feet of the world’s best. For TruSox though, their value lies in a slightly different area of retail space. The American brand are standing on the shoulders of giants and it’s working very well.

Design Art and Illustration

SB Features | badlydrawnicons

We're big fans of footballing art here at SB HQ, anyone that can put their own spin on iconic footballers, moments and eras and do it well deserves credit and the next gallery to feature is the work of a freelance illustrator that goes by the title of 'badlydrawnicons'.

News

Top 15 Lunatic World Cup Fans

Every World Cup can guarantee three things, England won't get further than the Quarter Final, England will lose on penalties in the Quarter Final and a bunch of nutters will turn up in fancy dress. Why do they do this? Because it's the World Cup, that's why.

Performance Football Boots

King of Cool | PUMA Move to the Dark Side

The PUMA King Top Di graduated from the Old School with honours, very few boots can rival the King's tradition and quality and to this day it remains one of the coolest boots on the market. Keep your synthetic materials and retina damaging colourways in the changing room, the black/gold is pure uncompromising boot perfection to many.

Advertising & Branding

The List | 10 of the Best World Cup Ads

The battle to get noticed within World Cup ad space is big. Brands bring out the big bucks and with a four year gap between each tournament creatives have enough time to come up with coolest most original ideas. This year we've had it all from Freestyling Ninja's and interior designing supermodels to five minute music lead epics and animated superstars. So just in case you've missed out, here's our list of the ten best adverts related to Brasil 2014.

News

The List | 10 reasons why Messi will out-perform Ronaldo in Brazil

Messi or Ronaldo. That age old argument. Usually we sit firmly on the fence and enjoy watching two of the greatest players of our generation, but we're sticking our necks on the line here by saying Lionel Messi will have a better World Cup than Cristiano Ronaldo. And here's why...