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Performance Football Boots

adidas Launch adizero f50 Tattoo Pack

The three stripes throw some serious weight behind their #therewillbehaters campaign with a boot that will certainly have a mass of voices either loving or hating it.
Performance Football Boots

adidas Gloro Collection

The newly released adidas Gloro is an absolute testament to the heritage boot. While it has some modern leanings, the boot has the appearance and build of everything we love about the classics.
Performance Football Boots

Mizuno: A Class Apart

In amongst the fierce battle for supremacy in the football market, the world of innovation, advertisement, and player endorsement, there's one brand that is perfectly content to let their quality spread through word-of-mouth and first-hand experience: Mizuno.
Performance Football Boots

Paul Pogba | He Wears What He Wants

Not content to wear one pair of boots or be shifted towards only one brand, Paul Pogba is doing exactly what he wants this season, by wearing exactly what he wants. The Juventus #6 slipped into his 10th different boot of the season last night sporting a custom "Gold/Volt/Black" Nike Magista Obra against Borussia Dortmund.
Lifestyle Sneakers

From Football to Fashion

Football is certainly the worldā€™s game. The sport can be found growing into nearly every aspect of modern society. As football grows and as the biggest brands in the world start to realise the gameā€™s marketing power, we're starting to see some of our favorite innovations on pitch creep into the world of fashion.
Performance Football Boots

CR7 Display | NikeLab 1948 London

The CR7 Mercurial Rare Gold got a whole lot rarer after release this morning and Nike are showcasing their most prized possession of the year at NikeLab 1948 London, offering you the chance to snag a pair.
Performance Football Boots

Nike Announce CR7 Rare Gold Launch Date

On your marks... Nike have finally put a date on when you'll be able to get your hands on the limited edition 'CR7 Rare Gold' Superfly IV, launched to celebrate Ronaldo's 2014 Ballon d'Or success.
Performance Football Boots

Podolski Creates Inter-esting F50

Lukas Podolski is going to need a bigger boot room soon. The largest adidas F50 collection in the game has a new member of the family this week as the Inter Milan striker sported another custom adizero.
Advertising & Branding

Umbro Announce PSV Eindhoven Deal

PSV will wear the famous double diamond from the start of next season, starting a five-year partnership that will see Umbro supply technical kit and sportswear to all PSV teams.
Advertising & Branding

New Balance Face A Warrior's Test

Sure, the title is the punniest thing you've ever heard. But, despite a fairly impressive stable of players, plenty of hype built up for their upcoming releases, and the backing of one of the most storied and successful companies in the entirety of footwear...can New Balance actually compete on the worldā€™s stage?
Performance Football Boots

Nike Launch FootballX Collection

Nike reveal plans for their next step towards dominating the small-sided game with the introduction of the MercurialX and MagistaX.
Performance Football Boots

Nike Magista Opus ā€œPoison Green/Total Orangeā€

Nike role out the ā€œPoison Greenā€ carpet for the Magista's second in command, the Opus. In December, Nike released the Shine Through Collection; white boots with bold accent colors. Now, those bold accent colors take over the entire upper of the boots in the Nike Highlight Pack.
Advertising & Branding

Neymar: Nike's Next Great Signature Athlete?

After his second signature shoe, is Neymar on course to follow Cristiano Ronaldo and become Nike's next great signature athlete?
Performance Football Boots

Nike Hypervenom "Liquid Diamond"

As Neymar enters his eighth year as a Nike athlete, Nike unveil the Brazilian's second exclusive design; the stand-out Hypervenom "Liquid Diamond".
Performance Football Boots

Closer Look | Nike Mercurial Superfly IV BHM

We take an exclusive closer look at the Mercurial Superfly IV BHM, launched as part of Nikeā€™s 2015 Black History Month Collection.
Performance Football Boots

Nike Land CR7 "Rare Gold" Superfly

Nike have wasted no time in rewarding Cristiano Ronaldo on his 2014 Ballon d'Or win with a custom pair of "Rare Gold" Mercurial Superfly IV boots, bespoke with a lower fit collar.

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