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Lifestyle Clothing

Levi’s Offer an Alternative Way To Show Support for England

Yes, you can rep a football shirt naturally these days as part of a football fit. But if you’re looking for an alternative to showing your support for England during the World Cup, you could do a lot worse than Levi’s latest collection.
Performance Football Boots

Is Reebok's Sidewinder a "Proper" Football Boot Option?

It’s been a beat, but Reebok are back in the boot game with the reveal of the Sidewinder, the brand’s first football performance footwear in almost three decades.
Performance Football Boots

Nike Launch a Gold Mercurial Superfly 1 RGN To Celebrate CR7's World Cup Record

While the Goat debate rages on and the battle for the all-time World Cup goalscorer heats up, Cristiano Ronaldo has quietly gone about becoming the only player to score at six separate World Cup tournaments, and to honour that incredible feat, Nike have released a special Gold Mercurial Superfly RGN.
Lifestyle Clothing

adidas, Brain Dead & Disney Combine for a Weird & Wonderful Take on Creative Soccer Culture

Didn’t see this coming, did you? One of the most iconic silhouettes in pop culture riding all over one of the most iconic silhouettes in World football. Well that’s what adidas Originals, Brain Dead and Disney have just offered up.
Lifestyle Clothing

Savannah Oh’s Latest Drop Continues Blokecore’s Evolutionary Journey

If you’re in New York for the World Cup then take a trip to 47 Chrystie St in Chinatown where you can add a bespoke touch to your wardrobe courtesy of Savannah Oh. This is Blokecore-meets-upcycling and it hits.
Features

Jordan May Be Going Home, But Their World Cup Dream Has Only Begun

For a few minutes in Santa Clara, Jordan were ahead at a World Cup. Nizar Al-Rashdan had put them in front against Algeria, giving the country its first lead at football’s biggest tournament.
Lifestyle Clothing

Our Favourite World Cup Collections (That Aren’t Nike)

Let's be honest: Nike’s X2 capsule is one of the best World Cup collections there’s ever been. It’s ambitious, stylish and proof that football’s biggest tournament has the power to pull designers, labels and subcultures into its orbit.

Features

Are the 2026 World Cup Stadiums Setting a New Standard for Football?

The World Cup was supposed to be about the football, so why can't anyone stop talking about the stadiums? As the tournament unfolds, America's colossal stadiums have stolen plenty of attention. It's left us wondering, are we maybe too attached to tradition and history in Europe? Maybe it's time to look to the future of the game...
Features

How Football Brought Haiti Together Again

Haiti lost 3-0 to Brazil. On paper, that is the story: one of football’s great superpowers handling a side making only their second World Cup appearance, their first since 1974.
Performance Football Apparel

Tottenham Hotspur Reveal Safe Home & Progressive Away Shirt Designs From Nike for 26/27

Signalling what many Spurs fans will be hoping is the start of a positive new era for the club, Spurs and Nike have revealed the club’s new home and away shirt designs for the 26/27 season.
Boot Spotting

Global Boot Spotting: 2026 World Cup Matchday 1 Edition

The World Cup always brings out the best in boot culture, and 2026 is already delivering. A sea of pink? Expected. The latest pack colourways may have dominated matchday one, but look beyond the obvious and there was plenty of gold buried. From cult classics and nostalgic throwbacks, to rare customs and brands barely on the radar, the opening round served up some fire variation. So, love it or hate it, here's our picks.
Events

La Maison de Merc: A Celebration of French Culture

Dropping a slice of Parisian culture into the rhythm of New York City, La Maison de Merc reframed what a football gathering can be, inviting guests to slow down, tune in, and experience the game through a more considered, culturally rich lens.
Features

After Years Of Almosts, Uzbekistan Is Finally Here

In Tashkent, history will arrive with breakfast. Around 7am on June 18th, while much of Uzbekistan is waking up, the national team will walk out at the Azteca for the first World Cup match in the country’s history.
Features

Is FIFA Stifling Creative Soccer Culture at the World Cup?

We recently rounded up the Nike X2 collection for a closer look and generally to just swoon over it a bit. But those with a keen eye will have noticed that the collection actually looks a bit different at the World Cup. So why is that?
Interviews

Bruno Fernandes: Carrying the Weight of Expectation into a Summer of Possibility

Fresh off another standout campaign, we caught up with Portuguese Magnífico Bruno Fernandes to look back on the season that was, and ahead to a summer full of possibility.

Lifestyle Clothing

Closer Look at the Seven-Nation Nike X2 Collection

With the global retail date upon us, we take a look at the Nike X2 collection, which sees the Swoosh partnering with seven federations, seven collaborators and seven community organisations to create some of the most unique looks at the World Cup.

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