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Why hummel’s Latest Launch Signals a Cultural Reawakening

Danish brand Hummel recently announced that they were releasing two new football designs, with the intention of the brand making an impact in the teamsport arena. And if you’re anything like me, the first thing you’ll be thinking is “you mean hummel don’t already make footballs?!?” Well the simple answer is no, certainly not like this.

Fred Perry's MEYBA Collab Is Two Histories In One Language

When MEYBA and Fred Perry first started talking, it didn’t take long for the idea of “crossover” to fall away.

Dyenamik x PlayStation Levels Up Jersey Culture

Creative design studio Dyenamik has once again stepped into the sweet spot where gaming, fashion, and football culture collide – this time through a nostalgia‑charged collaboration with PlayStation, one of gaming’s most iconic pillars.

Why Clint Is Dropping the Antithesis of the Modern Football Boot

Football boots have never been more advanced. They’ve also never felt more the same.

Getting to Know Patrick Dorgu

Patrick Dorgu is finally finding his feet at Manchester United. There’s no sense of rush about it.

Pro:Direct Complete Their North West Takeover With the Opening of Liverpool One Store

Following on from the landmark moment that was the opening of their first PD:FC concept store in Manchester, premium football performance and culture retailer Pro:Direct Soccer has quickly made it 2–0 with the opening of its second store, this time in the heart of Liverpool.

Nike’s Toma La Noche Ignites The Bridge With a Night of Street Football, Culture, and Community

Nike’s TOMA truck keeps rolling on its world tour, with the latest stop on the Toma La Noche event being The Bridge in downtown L.A., where it brought all the show-stopping energy and noise that the small-sided street game has always promised.

Did You Miss Any of Nike’s 2026 World Cup Kits?

Over the last ten days or so, Nike have been drip feeding their federation kits for the 2026 World Cup, but while that approach has prolonged the news cycle, it has meant that some kits may have slipped under the radar. Here, we round them all up in one place for you to admire.

Havaianas and Vini Jr. Bring Brazilian Flair Centre Stage

Some things in life just naturally go together – fish and chips, Ant & Dec, Beckham and free kicks. In that same effortless way, the unmistakable flair of Vinicius Junior aligns perfectly with the creative spirit of havaianas. It’s no surprise, then, that the Real Madrid star has been named the brand’s new global ambassador.

Sarah Mensah Takes Us Into the World of Jordan x Brazil

We sat down with President of Jordan Brand, Sarah Mensah, as the Jumpman makes its first real statement in international football through a headline collab with the Brazil national team.

Clube de Regatas do Flamengo 25/26 Third Kit is Where Gold Speaks

Paid Partnership

Football kits have always carried more than colour. Crests speak to history, manufacturers to craft, but the sponsor, often dismissed as clutter, often defines a certain era. Chronicles, a new collaboration between SoccerBible and Betano, reframes that relationship. Because when it works, a sponsor doesn’t just sit on a shirt, it completes the very construction of it.

Nike Prepare For On-Pitch Pressure With the 'Heat Up' Pack

As the pressure builds heading into the business end of the season, Nike unveil the new Heat Up Pack, delivering fresh aesthetics across three of their flagship silos: the Nike Mercurial, Nike Phantom 6 and the Nike Tiempo Maestro.

Stars & Stripes Reimagined | Nike Unveil New U.S. National Team Kits Ahead Of 2026

Three decades ago the United States hosted the World Cup. Now, with the tournament primed to return to American soil in 2026, Nike reveal the new U.S. national team kits – designs that tap into the nostalgia of 1994 while bringing the look firmly into the modern era.

Brazil x Jordan Brand: A New Creative Era for the Seleção

There are kit launches, and then there are cultural moments. Brazil x Jordan is firmly, unmistakably, the latter.

Jumpman Steps Onto the Pitch With the Limited Edition Jordan Tiempo Maestro

Nike has made room for the Jumpman once again. This time, it lands on one of football’s most storied silos, as the Jordan Tiempo Maestro arrives in a super-limited release that merges heritage football craft with unmistakable basketball culture.

Chalobah Signs With Reebok & Offers First Look at Launch Colourway for Sidewinder Boot

Hot on the heels of the announcement that Serbia and Juventus striker Dušan Vlahović had signed with the brand, Reebok have confirmed a second capture: Chelsea defender Trevoh Chalobah.