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PUMA Prepare For Winter With the 'Unscripted Pack'

As we head into the business end of the year, PUMA have unveiled the latest update to their boot silo line-up, introducing the new Unscripted Pack. Covering the Future 9, Ultra Nitro 7 and King 20, the collection lands in a series of connected blue colourways.

Performance Football Apparel

The 10 Best Kit Sets of the 26/27 Season

With the majority of kits now released across Europe, we’ve picked out our 10 best dressed sides. These are the teams that look good whether playing at home, away or in European competition, thanks to their partner brands sorting them right out.

Performance Football Apparel

The 10 Best Third Shirt Designs of the 26/27 Season

Ah, and here’s where the designers really have their fun! Yep, following our home and away round ups, we’re onto the 10 best third shirts for the 26/27 season from around Europe.

Features

Who Is Football’s Next Big Challenger Brand?

A few years ago, suggesting that Skechers might become a serious football brand would have sounded utterly ridiculous.

Performance Football Boots

PUMA x Represent Ultra Nitro 7 Marks 247's Long-Awaited Move Into Football

Represent's 247 line has spent the last few years building a reputation in performance running, but football was always the obvious next step. Now, that move has finally arrived with the launch of the PUMA x 247 ULTRA NITRO 7 ULTIMATE, a collaboration that sees the Manchester brand enter the football boot space for the very first time.

Performance Football Apparel

The 10 Best Away Shirt Designs of the 26/27 Season

Football’s back, and with the 2026/27 season underway for the most part, I’ve rounded up the 10 best away shirts of the campaign. Adidas leads the way with four entries, while hummel and Nike each have two. Macron and Erreà complete what is an eclectic set.

Performance Football Boots

A Look at All 12 Signature Nike Mercurial Kylian Mbappé Boots

Seven years, 12 signature Mercurial Superflys. It’s quite the legacy, but then Kylian Mbappé is quite the player. Two-time World Cup Golden Boot winner, one-time World Cup winner, and he’s the highest scoring player in World Cup history. And that’s just his international stats! Yep, if ever there was a player that was deserving of the odd signature edition boot or 12, it’s our man Kylian.

News

Inside Casa Juventus: the Bianconeri’s Down Under Experience

Juventus has landed in the heart of Perth. And to celebrate its continued pre-season tour of Asia and now Australia, the Bianconeri has opened its doors to Casa Juventus: the club’s official hub and meeting point throughout the duration of its stay.

Performance Football Apparel

The 10 Best Home Shirt Designs of the 26/27 Season

With the 26/27 season right around the corner and most teams' home shirts now revealed, I've picked out what are, in my humble opinion, the 10 best designs.

Performance Football Apparel

Arsenal and adidas Dial Things Back Beautifully with the 2026/27 Third Kit

Arsenal and adidas have unveiled the club's new third kit for the 2026/27 season, and while it draws on some of the most recognisable visual cues in the club's history, the overall result feels notably different from many recent releases. This is a shirt built around heritage, but delivered with a much lighter touch.

Performance Football Boots

PUMA Kicks Off the New Season with the Arrival Pack

Ready for a fresh start to the season, PUMA has unveiled the Arrival Pack, headlined by the debut of the all-new ULTRA NITRO 7 and backed up by slick new colour updates for both the FUTURE 9 and KING.

Performance Football Apparel

The 10 Most Impactful World Cup 2026 Kits for Creative Soccer Culture

There’s a million different lists ranking the 2026 World Cup kits, and so this one takes a slightly different approach, viewing it through our own Creative Soccer Culture lens and ranking them based on their influence.

Interviews

Inside LC23's Tailored Love Letter To Italia 90

Of all the things football leaves behind, the shirts are often the easiest to hold onto. Scores blur, matches collapse into highlights, players become half-memory, half-myth.

Features

Why Football Needs Salehe Bembury

As PUMA hands its World Cup travel wear and goalkeeper kits to Salehe Bembury, football gets something it has been missing: a little productive disruption.

News

Topps Chrome Gallery Brings The Art Of Card Collecting To London

Topps brought the world of card collecting to life in London this week, opening the doors to Topps Chrome Gallery: The Art of Card Collecting, an immersive exhibition celebrating the launch of the 2025/26 Topps Chrome UEFA Club Competitions collection.

Performance Football Boots

Nike Drop The CR7 Mercurial Superfly RGN

Nike are dipping back into the archives once more, this time pulling out something special for what is the fourth chapter in the RGN series. Yep, it’s back to 2009 and the original Mercurial Superfly, made famous by Cristiano Ronaldo.

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