Creative Soccer Culture

Performance

6,370 Articles


Performance Football Boots

Umbro Velocita Pro Blazing Yellow/Electric Blue

New seasons updates for the Double Diamond arrive with a new "Blazing Yellow" Umbro Velocita III Pro that seduces with vibrant summer vibes all over as it heads into its first full season in the game.

Performance Football Boots

adidas Nemeziz 17+ 360 Agility "Ocean Storm"

A nautical Nemeziz headlines the first adidas on-pitch collection of the upcoming 2017/18 season. The Three Stripes jump on the good ship Nemeziz to ride a wave a momentum into the new campaign with a design that throws hues of blue onto the laceless silhouette.

Performance Football Apparel

Melbourne City 2017/18 Nike Kit Launch Event

The Australians know how put on a show, and an A-League kit launch is the ideal excuse to have a beer and a bit of party. Rather than throw out a couple of generic kit shots on Twitter, Melbourne City and Nike went hard for the reveal of their new replica collection.

Performance Football Apparel

Arsenal 2017/18 PUMA Away Shirt

Arsenal complete their look for the upcoming 2017/18 season by unveiling their new PUMA away kit. Hues of blue will be worn for the Gunners' travels this season and they'll ironically wear the kit for the first time at home when they take on Benfica in the Emirates Cup on July 29.

Performance Football Boots

New Balance Visaro 2.0 "Energy Lime/Dark Green/Pink"

New Balance hit the new season with fist full of colour as they throw a striking combination on the Visaro 2.0 silo. Bold, aggressive and completely unapologetic, the Visaro 2.0 update ensures a strong presence for New Balance when the 2017/18 campaign kicks off.

Performance Football Boots

New Balance Launch Furon 3.0

New Balance prepare for the 2017/18 season by taking their Furon silo into a third generation. The lightweight speed boot is subtly upgraded as the brand provide more evidence of progression with a minimal design and alternative launch colourway.

Performance Football Boots

Nike Launch Signature Neymar "Written in the Stars" Mercurial Vapor XI

Neymar’s inevitable rise to signature status is complete. This here is Neymar’s first signature edition Mercurial Vapor. Titled “Written In The Stars” and inspired by his journey of turning young hype into established dominance, the exclusive design marks the beginning of a significant chapter in the future of Nike Football.

Performance Football Apparel

Bournemouth 2017/18 Away by Umbro

With a neon glow and etched detail, Umbro and Bournemouth have released the 17/18 away kit for the South Coast side.

Performance Football Apparel

Manchester City Launch 2017/18 Nike Away Shirt in LA

Manchester City have revealed their 2017/18 Nike away kit ahead of wearing the new design for the first time in Los Angeles. City will strip up in maroon moves when they take on Real Madrid in the International Champions Cup on July 26.

Performance Football Boots

Under Armour Launch the Spotlight Pro

Under Armour take the laceless movement to new levels by introducing the Spotlight Pro. A split green and black colourway hugs the next-generation model as Under Armour prepare to kick off the new season in unique style. Oh yeah, those are zips. Actual zips on a football boot.

Performance Football Boots

Nike Premier 2.0 "Black/Orange"

Pre-season perfection. That's what we're looking at right here. The second generation Nike Premier 2.0 rips up your pre-season wish-list and takes you straight to the checkout with its rugged good looks and classic styling.

Performance Football Boots

adidas Copa 17 Gloro "Black/Solar Yellow"

Adidas roll out a second Copa 17 Gloro colourway of the month to deliver another traditional taste on a dish of football heritage. There'll always be a market for black leather football boots, especially ones with a bit of tongue, and if you keep buying 'em, adidas will keep on making 'em.

Performance Football Boots

Umbro Launch the Medusae II Elite

Umbro drop a bomb on pre-season as the new-generation Medusae II Elite shakes up their on-pitch collection. The first Double Diamond boot to feature a responsive knit collar, the Medusae II Elite is built for speed and touch, and we'll do our very best to tell you how and why.

Performance Football Apparel

adidas Launch 'Creator Studio' 2017/18 Third Kits

Using fans of each club to help design their shirts through their 'Creator Studio' initiative, adidas have launched the 17/18 third kits for FC Bayern Munich, Real Madrid CF, Manchester United, Juventus and AC Milan.

Performance Football Apparel

adidas Creator Studio Winner Presents Real Madrid Third Jersey

Winner of the adidas Creator Studio project for Real Madrid, lifelong fan Jesus Serrano was flown out to Los Angeles to present his winning design to Zinedine Zidane and members of the Real Madrid team at their UCLA campus training base. We caught up with Jesus to talk about his winning design.

Performance Football Boots

PUMA One Lux "Black/Shocking Orange"

PUMA's youngest silo takes on an early treatment of exclusivity by donning a leather suit in limited edition style. Getting straight to the point with a 'Lux' title, the PUMA One is taken in for a premium transformation of evoKNIT nature.

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.