Creative Soccer Culture

PUMA Launch The 'Forever Faster' Pack

Seeing out the season and getting set for the summer tournaments to come, PUMA has launched the ‘Forever Faster’ pack, featuring brand-new colourways for the Future, Ultra, and King football boots.

PUMA’s tagline has long been “Forever. Faster.”, and now it acts as inspiration for the brand’s new pack that’s set to feature at Euro 2024, Copa America 2024 and beyond. Set to be worn by some of the game’s biggest stars including Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay and Alex Greenwood, the Future, Ultra and King will be hard to miss in bold new colour updates.

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Each boot features an avid mix of neon “sunset glow” and “sun stream” to create a burst of colour on-pitch. The Future is the odd one out of the three, with the “sunset glow” used as the base colour. The “sun stream” then acts as an accent colour, flashing through the upper. The “Forever Faster” slogan features in the “FTR” branding on the heel, repeated throughout, while a new, enlarged PUMA logo in black stands out on the lateral side of the boot.

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The Ultra flips the Future’s colourway, with the “sun stream” set as the base colour. The “sunset glow” then appears mainly through the heel, while the “Forever Faster” callout rides down the heel , bursting out of the blocks. The formstripe streaks down the lateral side in black, creating the visage of speed.

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Finally, the King follows suit with the Ultra, and as we’ve seen in the past it creates a look that’s very similar too the Ultra and probably hard to distinguish to the untrained eye. The main difference of note straight out of the gate is with the formstripe branding, which takes a more solid approach and sits a little further back on the lateral side. Then, the dead giveaway is on the heel branding, where the word “King” proudly sits, with the “Forever Faster” callout just below.

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Shop the PUMA Forever Faster pack at

Daniel Jones

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