Concave make their first mark on the 2017/18 season with a three-punch combo titled the "Arctic Flare" pack. Swinging hard with a trio of updates the collection is led by the lightweight VOLT+ silo and backed up by the HALO+ and AURA+.

Rifling in red, the full Concave collection is refreshed in aesthetically pleasing wraps ahead of the European campaign getting underway later this month. The "Arctic Flare" takeover plays a clean game visually, but under each of those new colourways is a trademark technology so unique it's almost dirty.

If you're unfamiliar with the Concave element then we'll educate you right here, right now. Concave are the only brand on the market that actively deliver increased shot power on all their boots. Wait, what? Yeah, all three silos incorporate the Concave element into the laces to create a sweet spot 4x larger than normal, and in turn install the brand as a truly unique player in the boot market. Independent testing at Deakin University has shown the boot increases power by between 8-15% and provides increased accuracy with a smaller margin of error. That's science, and you can't argue with science.

Concave have created their element in a way that it doesn't interfere with any other aspect of the game. The element isn't there for players to go searching for; play the game as you would, strike the ball as you would, and you'll naturally find its added power when the ball drops kindly. Back onto the "Arctic Flare" pack and it's a solid start to the new season for the brand with attitude. The rasping red VOLT+ silo drops in as the lightweight lead for speed, while the predominantly white AURA+ and HALO+ provide the heritage and control options, respectively.

The Concave element has always been the key ingredient to the brand's success, and now that the rest of the technology on each of their boots has reached premium levels they can boast a collection that can be labelled as one of the most underrated on the market. These tidy colour updates ain't hurting Concave's growing reputation either, not one bit.

Shop the full Concave Arctic Flare collection at