PUMA reveal collaboration with legendary British fashion label Alexander McQueen with Limited Edition PUMA King football boots. The exclusive boots come in two unique designs and celebrate the process of traditional design and manufacturing.

With just 100 pairs in existence the PUMA King by Alexander McQueen football boots are unavailable to purchase but will be gifted to select friends of the collaborating parties in recognition of 2014 in Brazil. Handcrafted using the highest quality materials and with seamless attention to the original, the collaboration involves two stunning editions of the PUMA King.

The first style is a unique Fish Skin which is limited to just 30 pairs. The boots have been tanned and crafted with a gold hand finish and the material recalls the Golden Boot, which is presented to the highest scoring player of the tournament. The second style is crafted from supple hand burnished Italian leather in a rich brown hue. Each of the 70 pairs evoke a premium heritage feel and showcase the expertise and technique behind their production.

Craftsmanship is at the centre of the project and the boot subtly transforms traditional proportion and detailing throughout. Flourishes such as the oversized tongue, Formstripe stitch weight and foam density transform a performance product into something more desirable.

To mark the launch of the collaboration PUMA and Alexander McQueen commissioned a short film which illustrates the production process. Shot in Italy, the film captures the essence of the artisanal project and details everything from the molding of the last to the intricate shaping of each handcrafted stud. Each one of the 100 pairs will also come with a commemorative book, which looks into the history of one of football's most famous boots.

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