A collaboration of creative minds from South Korea has seen PUMA teaming up with freestyle football creator The2Top for presentation of the 2022 season jersey of Busan IPark Football Club, which has been captured in a lookbook shot in and around Busan city.

South Korea continues to develop its love for football culture, and the latest entrant into the arena comes from the country’s Kleague 2 side, Busan IPark, who have a new jersey courtesy of PUMA. The shirt has been framed in a new lookbook, shot on streets in Seomyeon, Busan, by The2Top to show the local culture and oriental vibe of Busan, the second largest city in Korea, targeting a global audience of football fans. 

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The2Top is a sports entertainment company that aims to produce differentiated global content in various cultural and artistic fields based on football. Two of The2Top's members, Liv and Manu, were born and raised in Busan, and so it provided the perfect location for the photoshoot, capturing the vibrancy and culture of the surrounding city.

The2Top works as an ambassador for Puma Football Korea and Busan IPark this season, as they look to establish themselves in the arena. They are also participating in the production of sports entertainment broadcasts as well as digital content, and are set to announce the production of Metaverse 3D content for the first time as a local creator in the first half of 2022. Ones to watch in the region. 

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Lookbook Credits

Production : LOS, The2Top

Model : Liv , Manu of The2Top

Photography : Hyuntae Ahn

Club : Busan IPark