Creative Soccer Culture

PUMA Launch Switzerland 21/22 Away Shirt

Landing as part of the “Only See Great” campaign, PUMA launch the new Switzerland 21/22 away shirt, which, along with other federations, sees a radical new design that does away with tradition.

The next nation in line to get some fresh new threads from PUMA is Switzerland, as the German brand unveils their new away shirt for 2021/22. It's a clean, if somewhat uninspired design that follows on from Italy and Austria in having the country name, crest and PUMA branding centrally aligned on the chest, doing away with tradition at the same time. It's a bold move and, as with any change, one that's bound to be met by a mixed reaction. But we're all for mixing things up a bit... just would've been better if each nation could've had a slightly separate template is all...

So along with the centralised country name, emblem and branding, captured in the middle of that central chest stripe, the shirt also features a subtle sublimated graphic of the Swiss cross, repeated throughout the body. Red accents offer the finishing touches. 

The new Switzerland away shirt is launched by PUMA under its “Only See Great” campaign, which sees the brand going beyond the status quo to develop new, creative ideas for the away jerseys of its football associations, blurring the boundaries between football and fashion.

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Pick up the Switzerland 21/22 away shirt at

Daniel Jones

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