PUMA and PSV commence their new partnership together with the launch of the club’s new home shirt for the 20/21 season. The new shirt sees a subtle nod to the city of Eindhoven, embedded within the classic red and white stripes.
PUMA and PSV announced their new long-term partnership back in January, and now we have the first fruits of that arrangement, with the launch of the 20/21 home kit. PSV as a club is deeply connected to the city of Eindhoven – referred to as ‘The City of Light’. It’s a city vibrant with culture and global influence, and the new home kit embodies the traditions and ideals of this transitional city. The classic red and white striped jersey subtly applies the city’s iconic ‘Vibe’ logo into the stripes, which signifies the power of sharing technique, design and knowledge.
"The new shirt, the first of the partnership between PUMA and PSV, symbolizes the strong connection we have with our city," explained Frans Janssen, Commercial Director PSV. "This year it will be 100 years since Eindhoven and several surrounding municipalities formed one city, the city we now know as one of the most innovative in the world. We commemorate this by giving the ‘Vibe’, the logo of Eindhoven, a place in our famous red-white striping."
Pick up the PSV 20/21 home shirt at prodirectsoccer.com
