Creative Soccer Culture

SneakersBR & adidas Football Launch World Cup Jerseys

Brazilian lifestyle brand SneakersBR have linked up with adidas Football to celebrate Brazil's advancement to the 2018 World Cup Quarter-Finals. Dropping a duo of special edition football jerseys with matching shorts and jackets, all with collaborative co-branding.

The colloboration is the latest in an explosive trend of lifestyle x football hook ups this summer as alternative streetwear brands embrace the World Cup hype in Russia. São Paulo based SneakersBR muscle in with a collection that features two soccer jerseys with contrasting stripes and an embroidered “SneakersBR Friends and Family” badge on each piece. 

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A matching jacket complements the collection with the number "11" as a nod to SneakersBR’s 11th anniversary. Unfortunately the collection won't be a general release, with SneakersBR reserving the products for the brand’s friends and family during an in-house soccer match on July 30 in the retailer’s home city.


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