Creative Soccer Culture

AC Milan 2017/18 Adidas Home Shirt

When stripes join stripes there's only going to be one heavy weight outcome of all round class. Today, adidas and AC Milan have unveiled the home kit for the 2017/18 season. An elegant design design that oozes heritage, it's inspired by two eras of esteem and is finished with a contemporary cut and clinical colour.

The very best football shirts always have a solid story attached to them. In the case of the AC Milan 17/18 shirt, there are many stories that are deep rooted in those famous stripes. Paying due care and attention to detail, the design has been tailored with two periods of history serving as inspiration. The first, a 10-year chapter from 1950-1960 - a decade in which the club dominated the Italian championship by winning four titles throughout that time. The crewneck is synonymous with this time frame and having a red stripe run right down the middle of the shirt is as much in place to reflect the design of shirts in this time as it is to offer a beautiful sense of symmetry.

Some description

Again, the delights are in the detail and the second period of inspiration has come from the 10 years between 1987/88–1997/98. This period saw AC Milan assert themselves as a super power in a game that hit new heights across the globe. Incredibly, this golden era saw the club earn 17 out of the 29 trophies it has won throughout its entire history. Remarkable.

Some description

A beautiful number that doesn't just travel from stadium to street but it shines across city to city. Wherever in the world, you see this kit and it'll unquestionably raise eyebrows in the most brilliant sense. Perfectly spaced out stripes with clean lines and a hefty heap of cool, it's a delivery that does everything in winning a strong, styled out game. The kit will be worn for the first time in AC Milan’s final home game of the season against Bologna on the 21st May.

Some description

Want it? Get the adidas AC Milan 2017/18 Home Shirt here.


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.