Creative Soccer Culture

PUMA & AC Milan Launch The Club's New Home Shirt For 24/25

Nodding to the 125 year history of the club, PUMA and AC Milan have revealed their new home shirt for the 24/25 season, which features a traditional take on the classic red and black stripes.

Milan is well known as being one of the homes of timeless fashion, and tapping into this and the footballing heritage of the city, PUMA has released the new AC Milan home shirt for the 24/25 season, which seamlessly brings together the history of the Rossoneri with the future of kit design. It will make its debut on pitch during the final Home match of the season at the San Siro against Salernitana and will also be worn by the men’s First Team during their friendly game against AS Roma in Perth, Australia on 31 May.

The shirt features a classic Rossoneri style, with the red and black stripes joined by white detail in the collar, cuffs and side panels. It’s the most AC Milan look you could get, purposefully selected as recognition of the club’s 125 year anniversary this year, which is also celebrated through a dedicated patch on the back of the jersey. The phrase “Social Club Institution” on the inner collar, symbolises the Club's steadfast dedication to social issues, underscoring AC Milan's role as a social and cultural institution committed to fostering positive societal change, in line with its values.

Milan 4 Min
Milan 5 Min

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “AC Milan's new Home kit is a testament to our rich heritage and the enduring legacy of Milanismo, which is able to bring together over 500 million fans across the globe. This jersey truly embodies the spirit of passion, dedication, and innovation that defines our Club. We are proud to unveil this special kit, which symbolizes our commitment not only to football excellence but also to our role as a social and cultural institution.

Milan 3 Min
Milan 2 Min

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added, “AC Milan is more than a club – it’s a symbol of performance at the highest level which we want to combine with performance innovation, design, and technology. With classic colors and a visual representation of the human genome, it celebrates how love for AC Milan has been passed on through generations, Made with Milanismo, from Milan to the world.

Mueller continued, “For the first time from the start of the 2024/25 season our Club Replica jerseys are made using our RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.

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Milan 7 Min

Pick up the AC Milan 24/25 home shirt now at prodirectsport.ccom/soccer

Daniel Jones

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