Creative Soccer Culture


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Performance Football Apparel

Nike & Inter Reveal Limited Edition Shirt Dedicated To The Air Max Dn

Inter and Nike have launched a special jersey dedicated to the Air Max DN, and Inter are set to don the special jersey during Empoli’s visit to San Siro on 1 April.

Performance Football Apparel

Best International Kit Debuts From This Week

Following on from both Nike and adidas revealing their federation kits for this summer’s Euros and Copa America competitions, this week’s international break has seen a raft of kit debuts in matches across the globe.

Performance Football Apparel

Y-3 & Real Madrid Launch 2024 Collaborative Collection

Once again fusing high-end fashion and the pinnacle of sport, Y-3 and Real Madrid present their latest collaborative Matchwear collection, which is accompanied by a special edition Predator 24.

Performance Football Boots

adidas Launch The 'Roteiro' Pack

Marking 20 years since both the iconic Roteiro OMB and the fan-favourite Predator Pulse boots graced the EURO 2004 pitches in Portugal, adidas have just dropped the limited edition ‘Roteiro’ pack, which features a new colourway for the Predator 24 along with the original Roteiro match ball and a modern recreation.

Performance Football Apparel

England U17 & U18s Debut 2024 Home & Away Kits

At the beginning of this week, Nike lifted the veil on its 2024 Federation kits, and amongst them was England’s new home and away kits. And beating the senior men’s team to a debut, the Under 17 and Under 18 teams wore the kits in recent fixtures.

Performance Football Equipment

Colombia Train With New 2024 adidas ‘Roteiro’ Ball

Following on from the earlier spots of the new Predator 24 colourway that looked to have been inspired by the Euro 2004 adidas ‘Roteiro’ ball, the Colombia national team have now been seen training with a modern version of the ball, confirming suspicions that the Three Stripes are re-releasing the iconic design.

Performance Football Apparel

AIK Debut 2024 Home Shirt From Nike

Drawing strength and inspiration from the old city wall of Stockholm, AIK have revealed and debuted their new home shirt for 2024 from Nike.

Performance Football Apparel

Soccer Aid & adidas Announce New Partnership With 2024 World XI Shirt

Tickets for the 2024 Soccer Aid match went on sale this morning, and to coincide with that the new World XI jersey was revealed, marking the first time that adidas have produced kit for the event.

Performance Football Apparel

Nike Reveal Full 2024 National Federation Kit Sets

Taking care of business in one hit, Nike has unveiled new 2024 home and away kits for its national federations. Each design pushed each federation colour palette in a unique direction while maintaining the country’s aesthetic identity. 

Performance Football Apparel

Forward Madison Reveal 2024 Away Kit From Hummel

Inspired by the five lakes of Madison, represented by the vertical stripes, Forward Madison FC have revealed their away shirt for 2024 from Hummel. For the fifth consecutive season, the away kit was designed with the help of the club’s independent supporters group, The Flock. 

Performance Football Apparel

IFK Göteborg Partners With Local Businesses For Jersey Launch

In a unique move, Swedish club IFK Göteborg’s new home jersey, designed by Craft Sportswear, has launched exclusively through supporter-owned establishments throughout Gothenburg for an exclusive period ahead of the 2024 Allsvenskan season.

Performance Football Apparel

adidas Unveil Home & Away Shirts For 2024 Copa America

Getting set for a summer of action, adidas reveal the new home and away kits for Argentina, Chile, Colombia, Mexico, and Peru – some of its federations that are set to play in the 2024 Copa America.

Performance Football Apparel

adidas Reveal Home & Away Kits For UEFA Euro 2024

With Euro 2024 not all that far off, adidas has revealed brand new home and away kits for Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales. Each jersey reimagines traditional elements from the respective nation, blending it with their modern cultural identities.

Performance Football Boots

adidas Launch The 'Mundial Federations' Pack

Iconic game takes to the international stage as adidas drop the ‘Mundial Federations' pack, presenting the classic Copa Mundial in looks inspired by the national colours of Germany, Italy, Spain, Argentina and Mexico.

Performance Football Boots

10 Years On: Looking Back At The Impact Of The Nike Magista Obra

13 July 2014. Germany v Argentina. The World Cup final. The grandest stage. With the world watching on, one man’s actions ended up being the difference. That man was 22-year old Mario Götze, and on his feet were a revolutionary pair of boots that would kickstart a new era for Nike Football and define the next decade of boot design for the brand. That boot was, of course, the Magista Obra.

Performance Football Boots

PUMA Launch The 'Rush Pack'

Primed to give the end of season a final push, PUMA present the ‘Rush Pack’, wrapping the Future Ultimate, King Ultimate and Ultra Ultimate in split designs, with grey bases offset by vibrant hits of colour.

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