Jameson—the world’s No.1 Irish whiskey—and PUMA teamed up recently to toast the beautiful game with a limited edition drop that’s all about celebrating fans, and to celebrate the drop they had a little shindig with some familiar faces serving.
Uniting two powerhouses of heritage and community spirit, the Jameson x PUMA collaboration centres on a slick co-branded Jameson bottle and a PUMA football, released in partnership with the English Football League. The launch went off in true style at The Dog pub in Whitechapel, with Irish legends Shay Given, Ian Harte and Clinton Morrison stepping behind the bar to serve up Jameson, Ginger & Limes like they were pulling off last-minute winners.
It was a night of stories, sips and serious nostalgia as the trio chatted football memories and club tales, from St. James’ Park to Elland Road. The venue was decked with nods to Jameson’s football DNA—past collabs with Lovers FC, Classic Football Shirts and, of course, the EFL itself.
Josh McCarthy, Jameson UK Brand Director, said: "Nothing comes more naturally to our Jameson team than hosting our friends at the pub and this launch event at The Dog with our mates at Puma didn’t disappoint. EFL match on the TV, Irish football legends pouring the drinks behind the bar, Jameson vs Puma at the dartboard and all surrounded by friends, colleagues and creators from across the football community... Must Be A Jameson Pub Night."
The co-branded limited edition PUMA x Jameson bottle and football bundle is available exclusively for purchase from Amazon UK.
