Creative Soccer Culture

Jameson & Classic Football Shirts Collaborate On Limited Edition Bottles

Continuing their great work in supporting the EFL, Jameson Irish Whiskey have teamed u with Classic Football Shirts to adorn a new line-up of limited edition bottles with five of the greatest ever EFL away jerseys.

Jameson has been quick to show off its passion for football in recent years, whether through its off-pitch collaborations with the likes of Lovers FC or Nowhere FC, or through their four-year partnership with the EFL. They recently even signed their own footballer for goodness sakes! And as if all that weren’t enough, they’ve now turned to the second most important thing to them – the bottles that contain their famous Irish Whiskey. As part of Jameson’s official partnership with the English Football League (EFL) they’ve adorned their bottles in five of the (arguably) best EFL away jerseys.

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Carefully chosen by experts at Classic Football Shirts, each bottle honors special kits worn during iconic away days from each selected club. Leicester City fans can reminisce about their popular green alternative kit from 1984, which was famously worn by English football legend, Gary Lineker. Meanwhile Sunderland fans can recall  their white away kit from the early 90’s, which was also worn in the 1992 FA Cup final. 

From the 1998-99 season, Charlton Athletic’s bespoke bottle showcases an iconic jersey worn by club legend Clive Mendonca during the club’s first year in the Premier League, while Portsmouth’s unique yellow jersey from the same season, was worn by the likes of Steve Claridge and proved to be popular with fans at the time.

Finally, Tranmere Rovers’ commemorative bottle pays respect to their 1991 away kit, the same shirt that the club famously wore in their 1991 third division playoff final win at Wembley.

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Brand Director for Jameson in the UK, Josh Mcarthy, said: Seeing the vast collection of classic football shirts, from away matches embedded in the memories of fans from 72 clubs, got our creative juices flowing and we couldn’t help but reminisce on our own favourite away days. An away match brings fans together in such a unique and special way, it’s the same kind of kinship you experience when cracking open a bottle of Jameson Irish Whiskey to share stories with your mates. And so, our partnership was born, so grab your favourite design, crack it open with friends and relive the memories of your favourite match days on the road."

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Gary Bierton of Classic Football Shirts added: "The beauty of away shirts is that they don't always show off the recognised club colours, meaning these shirts are associated with particular moments, creating great on the road memories for fans. We wanted to honour these away day memories and the players that wore them, by picking out some of the best jerseys across the EFL clubs. Hopefully fans will enjoy these replica kit bottles, reminiscing over the good (and bad!) games."

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The limited-edition bottles are available to purchase now online at Amazon, and also at a variety of retail locations, such as Tescofood, Waitrose and Morrisons. 

Daniel Jones

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