Creative Soccer Culture

Jameson & Lover's FC Reunite For Collection Championing The Women's Grassroot Game

Celebrating the Women’s World Cup, football x fashion brand Lover’s FC have once again teamed up with Jameson Whiskey, this time to release a capsule of football shirts, recreating three iconic kits for three of the women’s grassroots game’s most prominent teams.

Jameson and Lover’s FC are no strangers to one another, having combined back in November 2022 for a collection of football shirts that paid homage to iconic national kits of the past, nodding to the World Cup that was impending at the time. Now, with the 2023 Women’s World Cup in full flow and nearing its climax, the pair have teamed up again for a collection that champions the women’s grassroots game.

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This one is for the teams in the cafes, the captains in the group chat, the goalies making spreadsheets, the defenders handing out bibs, the midfielders getting a round in and everyone else that makes the grassroots game tick,” reads the press release for the collection. “Legends are born in the 5-a-side cages, history is made on the pitch and memories are made in the pub. The communities around the women’s grassroots are full of unsung heroes who keep the game alive. This is for you. The lionesses have paved the way for local female footballers to take centre stage. Let's celebrate the heroes on and off the pitch who are reinventing the beautiful game.

The collection sees Lovers FC and Jameson teaming up with three of the women's grassroots game’s most prominent teams to create three bold designs that give a nod to the eclectic heritage of iconic international kits. LGBTQIA+ champions Peaches FC have chosen to pay respects to the Ireland Away ‘97 kit, inclusivity pioneers Ex-Girlfriend FC’s shirt sees them tip their hat to one of the most infamous kits of all time the England Goalkeeper kit of 1995, and finally, the boundary-blurring Victoria Park Vixens have taken inspiration from their founder's roots Down Under and have chosen the 1991 Australian home shirt.  

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Jameson Marketing Director Lenna Banks said “We are super proud to be continuing our support of grassroots football and this time to be giving back to women's game, the un-sung champions and the players themselves that keep the game alive.

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The Jameson x Lover's FC collection is available now at

Daniel Jones

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