Creative Soccer Culture

Jameson Whiskey Join With Lover's FC For Football Shirt Collection

With one cheeky eye on the World Cup, Jameson Irish Whiskey has today launched a range of five limited edition football shirts, created in partnership with Lover’s FC, paying homage to iconic national kits of the past from England, Germany and Holland, Brazil, Argentina and Ireland.

Fusing together the world of football, contemporary fashion and whiskey, Jameson has joined forces with Lover’s FC for a new collection of five shirts inspired by iconic designs of the past that brings into play the former’s famed insignia to give each design a new updated twist. Designed by Lover’s F.C. founder and creative Neal Heard, the shirts pay homage to iconic national football kits of the past from England, Germany and Holland, Brazil, Argentina and Ireland.

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Created in time for a huge winter of football, the limited edition shirts offer football fans and whiskey enthusiasts alike a stylish alternative to a classic national kit. 

It’s not the first time that Jameson has flirted with the football/fashion space, having had a collection with Nowhere FC for St Patrick’s Day back in 2021.

Lover’s F.C, on the other hand, are synonymous with the ethos of football bringing fans together, rather than pushing them apart. Together with Jameson, Heard has brought this ethos into the collaboration collection, to celebrate the unity that the humble football shirt represents. 

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Neal Heard, founder of Lover’s F.C. has said: It’s not often that you get to combine two of your favourite loves, whiskey and football, but with this collaboration I’ve been lucky enough to do so. The intertwining of football shirts with popular culture continues apace, and this collaboration celebrates exactly that. 

The spirit of Jameson whiskey fits so well with the streetwear approach Lover’s F.C stands for - it's been a real nice fit to take the aesthetic of the Jameson brand whilst paying homage to iconic jerseys of years gone by. A collaboration I’m really proud to add to my collection!

In addition, Jameson has created limited edition bottles with five unique label designs. Bottles are available now for purchase at all major retailers for RRP £22.95.

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The Lover's FC x Jameson collection is available at

Daniel Jones

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