Creative Soccer Culture

What Went Down At The NTS x adidas Teamgeist Berlin Activation

Celebrating their recent collaboration and looking forward to the incoming Euros, adidas and NTS took to the streets of Berlin recently, bringing focus to the launch of their city-inspired Teamgeist jersey through a series of activations.

Global radio station NTS recently teamed up with adidas to once again bring the Teamgeist look back into public consciousness through a collection of city-themed jerseys, taking in Marseille, London, New York, Barcelona and Berlin. And it’s with the latter that focus was captured recently, as NTS and adidas jointly ventured out in the German capital to celebrate their new collaboration through a series of activations.

It saw a series of pop-up events included a bootleg market stall hosted by Joje Shanko, Nana Le Vrai and Palo, with free jerseys and merch handed out to those who were fast enough to the location. As well as the jerseys, they were also handing out additional football memorabilia items such as stickers, football flags, pin badges and more.

Then, with the jerseys acting as a ticket for public entry, in addition to a curated adidas x NTS guest list, the daytime bled into night, where the earlier activations were followed by a free afterparty with performances from NTS DJs and friends including JADA, HAAZIEY and YUNG PALO.

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The adidas x NTS collection is available at and at

Daniel Jones

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