Creative Soccer Culture

adidas World Cup Campaign Builds Momentum With 'Family Reunion' Ad

With just six days to go until kick off, Adidas ramp up their World Cup campaign with a new ad titled ‘Family Reunion’, which reunites its global football family including Messi, Stormzy, Jude Bellingham and Benzema to celebrate why the world cup is so special.

With premium domestic fixtures put to one side for the next month, attention is firmly on the impending World Cup. With that in mind, adidas continue to build momentum following the release of its federation kits and boot pack for the tournament by bringing together its roster of superstars for a one-of-a-kind ‘Family Reunion’ to show that when football is everything, impossible is nothing.

The ad brings together Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy for a family reunion like no other. 

Also featuring and narrated by football superfan Stormzy, the film combines football culture, world cup nostalgia and unique player personalities – all with a shared love for the game. Designed to be watched again and again, each scene features subtle nods to memorable moments, players and places to help build anticipation for the endless possibilities of the month ahead. These include framed family photos, fridge magnets, post cards, cross stitch hangings plus so much more.

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Florian Alt, VP Global Brand Comms at adidas, speaks on The Family Reunion: “There is a rare moment, once every couple of years, at the beginning of the World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home.

“During the next month we’ll see new players break on to the scene, an underdog beat the odds, unbelievable goals and widespread celebrations taking place across the globe. It’s precisely that spirit that our campaign hopes to inspire in fans around the world.”

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While we're on the subject, why not check out the greatest World Cup ads of all time.

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Daniel Jones

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