Creative Soccer Culture

Nike & PSG Announce Long-Term Partnership Extension

The partnership between Nike and Paris Saint-Germain is one of the longest lasting in sport, and it is set to get even longer, stretching into a fourth and potentially fifth decade, with news that the deal has been extended until 2032.

As well as being one of the longest-lasting partnerships in football, Nike x PSG has also become one of the biggest and most successful in recent years, with both sides enjoying huge commercial success and fan appreciation for the Jordan brand crossover. The extended partnership will obviously see Nike continue to design and supply PSG’s kit, but it will also include additional collaborations with the Jordan Brand, following last year’s hugely successful first-ever Jordan-branded third kit and subsequent clothing collection. We've already had our first look at the second PSG x Jordan collection, which is due to drop anytime, and it clearly won't be the last.


Nike and PSG have been partners since 1989 and we are delighted to extend one of the longest and strongest partnerships we have in sport,” says Bert Hoyt, VP/GM of Nike EMEA. “We look forward to serving the men and women’s teams, and collaborating with PSG on more creative projects that will highlight our shared vision to create a lasting legacy in Paris and beyond.

Looks like we can expect a lot more to come from PSG, Nike and Jordan. No bad thing.

Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.