Creative Soccer Culture

adidas Originals & Stormzy Launch New SPRT Collection

adidas Originals and Stormzy celebrated their official partnership and new SPRT collection with a launch event in the heart of London. The event culminated with the exclusive reveal of ‘Line’, a music visual created in partnership with adidas Originals.

Stormzy, adorned in his Predator-inspired adidas Sobakov trainers along with almost his entire crew, spent the morning surprising students from four different colleges across the boroughs of London in a series of inspiring ‘special guest’ appearances, before inviting them to join him for the evening ahead. The big man wrapped things up by taking to the stage and surprising the crowd by performing a global exclusive of the accompanying track.

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The day culminated with a one-off musical experience at Seymour leisure centre, featuring four London acts who performed and over 800 invited attendees from the four colleges, his community, plus family and friends of Stormzy and adidas.

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Daniel Jones

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