Creative Soccer Culture

adidas FANATIC London | 'Game Face' by SWFC

Telling a visual story, 'Game Face' by SWFC captures the stylised performance prep ahead of the London instalment of the adidas FANATIC tournament.

After taking part in the most recent Boostcamp Sessions (as documented with photos above by Amy Maidement), the cultured collective of Soho Warriors followed Ocean, Jeremiah and Josh across Hackney during their final warm up before Fanatic London 2016. In doing so, they created 'Game Face':

FANATIC London brought together a stable of some of the finest creative minds with football the binding core. Supported by the Three Stripes, it's a global project that is dressed in beauty all over.

Still dishing up the delights, you can see our wrap up from the London and New York instalments. The Boostcamp illustration above is by the rather talented Supermundane. Supercool.


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