PUMA make their own moves in the football-inspired sneaker market by turning to their most heralded footballing silhouette – The King. The iconic silo is given a lifestyle twist as the King Avanti Premium drops in three classic colourways.

The quilted leather upper that established the King football boot as a market leader is taken into lifestyle space as PUMA pair up their most recognisable product with a stylised streetwear sole. The fold-over tongue stands strong on traditional black and white designs. Blackout, whiteout, and black/white are your first three choices.


Rather than opting for a typical street-football sole built for performance, PUMA have merged the King with a lifestyle version that extends up to the heel and toe. Gloriously retro. Yeah, we're all over these. 

Pick up the PUMA King Avanti Premium trainers from prodirectselect.com