adidas and the Federazione Italiana Giuoco Calcio (FIGC) have dipped deep into Azzurri heritage, unearthing an era that still defines the mythos of Italian football. The result? The ITALY 1970’s Jersey
The 1970s remains a cornerstone of Italy’s footballing identity: a golden age where craft, character and cold‑blooded defensive mastery set the tone for generations. With this new-but-old jersey release, adidas pays homage to that mythology, channelling the aesthetic codes of the era while keeping the design unmistakably premium. And good grief does it hit the right notes. Absolute simplicity refined. Only shame is that this won't appear on pitch.
Fronting the design is the historic National Team crest from the 1970s, a detail that instantly sets the shirt apart from modern federation drops. Above the classic Tricolore shield, “ITALIA” sits in a golden yellow, a colour hit that feels lifted straight from vintage touchlines and sepia‑tinted magazine spreads. On the opposite side, the adidas Trefoil takes position, a modern day marker of rewound brilliance, rendered in white with a black outline, sealing the shirt’s status as a proper heritage piece rather than a simple retro remake.
The jersey didn’t arrive quietly, either. It made its debut under the Milan Fashion Week lights, unveiled by Italian icon Alessandro Del Piero during adidas’ “Unexpected” show on Thursday, 26 February. The event blurred the borders between sport, fashion, music and culture in what was a full‑scale immersion that captured the cross‑disciplinary energy dominating contemporary football design.
Only adidas could pull off a runway moment that feels just as at home in the Curva Sud as it does in the front row. The ITALY 1970’s Jersey fits that philosophy: lifestyle‑leaning but football‑first, nostalgic without being naïve, and crafted with the reverence the era deserves.
adidas haven't been afraid to tap into the archives on both club and international levels, and it's a sure fire route to success. Italy’s 1970s aesthetic helped shape the nation’s identity on the pitch, and this taps directly into that, bridging eras in the cleanest of fashion.
The ITALY 1970’s Jersey is available now at adidas.co.uk
