Lyle & Scott has always been more than a logo on a knit. It’s a badge of belonging, a quiet constant in the terraces and changing rooms for decades. Now, for the first time, the Scottish heritage brand steps into collaboration territory, linking arms with New York’s Fly Nowhere – a creative studio that’s rewriting the language of modern football identity.
This isn’t a marketing stunt. It’s a meeting of minds: one steeped in football’s sartorial past, the other obsessed with its cultural future. Fly Nowhere, led by Diego Moscosoni, has carved a reputation for turning subculture into artifacts – from virtual clubs like Nowhere FC to projects with Supreme, Nike, and Paris Saint-Germain. Their work moves between Milan, Tokyo, London, and NYC, blending art, sport, and storytelling into something that feels alive.
The capsule? A sharp edit of engineered knitwear, football jerseys, graphic long sleeves, track jackets, and accessories. Cuts nod to warm-up kits and bootleg club gear, while detailing pulls from early-2000s terrace fashion. The palette is a trip: violet blues, neon purples, iced greys, and cobalt tones, anchored by a bespoke tartan born from Lyle & Scott’s 150th anniversary.
It’s football, but not as you know it. It’s terrace heritage reframed through a transmedia lens – imagery, film, exhibitions, and garments that double as cultural artifacts. Expect this partnership to run deep, with more drops landing in 2026.
The Lyle & Scott x Fly Nowhere collection is available 20.11.25 online at lyleandscott.com
